Baderman’s Island Resort has three hotels, a convention center, four restaurants, two gift shops, a pro shop, and a spa. The Baderman’s marketing department determines to increase Baderman’s market share by introducing the resort to a new generation of internet-savvy potential guests. The aim is to introduce Web 2.0 functionalities such as interface to social networking sites, incorporation of videos, multimedia, wikis, blogs, and mobile access to their website. After reviewing Baderman’s Island Resort’s business objective and deciding on the web technology that best suits for meeting these objective, we have propose below implementation recommendation.
It is important that Baderman Island Resort stay competitive in the competing market. Tradition business approach has changed, and the World Wide Web has become the primary business media including but not limited marketing businesses. Web 2.0 has become the powerful web tool that can make significant difference in business. According to Wikipedia (n.d), the term Web 2.0 is associated with web applications that facilitate interactive systemic biases, interoperability, user-centered design, and developing the World Wide Web (para. 1). Web 2.0 also allows users to interact and collaborate with each other, and it also reduces web site maintenance overhead and provides easy website expandability. For this implementation we chose XML for data structure, XSD for XML data validation, and XSLT combine with CSS for XML transformation and styling. Figure 1 shows the proposed Web 2.0 site flowchart.
Description of Process Logic
XML can express, or model, many types of data structures, including structures similar to relational data, hierarchical data and loosely structured data. We recommend using XML as a support for the databases on the Baderman’s website to track website visitors, reservation, hotel promotions. The logic behind this markup language is substantial in the