Business Analysis & Communication
BA 512X (sec 003) revised 02/20
Instructor: Manolete V. Gonzalez, Phd.
Office: Bexell 224 A
Office hours: M 2:00-3:30pm; W 3:30-5:00pm; or by appointment
Co-Instructor: Greg Friedman
Course Credits: Four (4)
Prerequisite: ALS 162 with grade of B or better, or Instructor Approval Course Content: Students in this course will be guided through a process of determining business issues or challenges given specific situations, providing reasons/justifications why these are important, proposing solutions to the identified business problems, and communicating this analysis through in-class discussions and writing. The premise is that business communications skills are best learned when analyzing business situations. Learning Process: This course will employ the case method, using case analysis and discussion as the method of instruction. For classes where a case will be discussed, you are expected to read the assigned case, analyze it, submit a case brief, and be prepared to participate in class discussion. We will also use portions of some class periods to discuss readings on various issues that are of strategic importance to business organizations and to students seeking to enter the business world. These readings will be posted on blackboard; you are encouraged to supplement these with your own research. Approximately 50 percent of class time will be spent in analyzing case studies, considering various methods of responding to the content, and developing the necessary writing skills to in preparation for graduate level courses. While this is not a WIC (Writing Intensive Course), many WIC concepts will be used within the course to achieve the learning outcomes, for example, revise and resubmit and also peer reviewed assignments, in-class writing, etc. Learning Resources: Business Analysis & Communication, Gonzalez, McGraw-Hill Create, 2011 Measurable Student Learning Outcomes: Successful students in BA 512X will demonstrate their ability in business communications in the following areas: •
Responding to different rhetorical situations and audiences –especially business audiences- using appropriate format and structures; claims, support, evidence; with appropriate use of voice, tone, and level of formality. •
Critical Thinking, Reading and Writing
Use writing to inquire, critically think and communicate
Locate, read and analyze case studies and other source of business material o
Show a broad understanding of business vocabulary
Use and process multiple drafts –formal and informal- to create, rethink, revise and complete texts. •
Knowledge and Skill Using Conventions
The proper use of citation and referencing.
Use correct grammar, syntax, word choice, punctuation, and spelling etc. •
Conduct analysis and draw conclusions from investigations of an organization's internal and external business environment. Requirements
We will discuss and analyze a variety of business cases to achieve the learning outcomes above. The discussion of the Robin Hood Case early in the term is intended to introduce students to the process we will follow throughout the course. From Day 5 to 9, the analysis and discussion of cases drawn from the UK Times site will introduce students to the language of business. Through these cases, students will be exposed to a sampling of business terms they will be seeing more of when they get into the graduate program. This should prepare students to work with increasingly more complex cases from Day 10 onwards so that they will appreciate the challenges of analyzing business situations. The evaluation of a student’s performance will be based on written assignments, i.e. Case Briefs and Case Reports, a group presentation, quizzes, and participation in class. The course will require preparation on the part...
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