B Vs C

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Topics: Geert Hofstede
Cultural Implications of International Business Leadership & Market Screening

1.
Geert Hofstede created five dimensions to assess a countries culture.
When getting into international markets, understanding a countries culture can be the difference between success and failure.
These categories include: Individualism (IDV) vs. Collectivism, Low vs. High Power Distance (PDI), Masculinity (MAS) vs. Femininity, Uncertainty Avoidance Index (UAI), and Long Term Orientation (LTO).

Individualism (IDV) vs. Collectivism is the level in which individuals are combined into groups.
The higher the rating, the closer the culture is to individualism, and the lower the rating the closer the country is to collectivism.
Being more individualistic means the people of the culture are expected to look after themselves and the immediate family around them.
They do not have any ties to anyone, and it is the social norm for one to make their wealth on their own.
An example of high individualism is our very own country Canada.
Being closer to the Collectivism side means that the culture tends to make decisions in a group.
An example of a country that has a low individualism rating is Taiwan. The people of Taiwan are expected to make decisions in a group, and always get someone else’s approval before taking action.

Low vs. High Power Distance (PDI) shows the level of equality amongst a nation.
A country with a high power distance represents a high level of in-equality citizens don’t have much of a say in what happens to their economy.
Governments are likely to own the businesses in the country, meaning there will be no high power in a corporation. Low power distance in a country means there is a high level of equality where people have much more freedom, and are likely to be more productive.

Masculinity (MAS) vs. Femininity is the level in which the culture promotes female power and equality opposed to the traditional male control and power.
A higher rating means that

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