Assignment Brief Business strategy

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ASSIGNMENT 1 BRIEF
Qualification
BTEC Level 5 HND Diploma in Business
Unit number and title
Business strategy
Assignment issued

Assignment due

Assessor name

Assignment title
Based on the studied relevant chapters, complete the following tasks.
Aim of the assignment
This assignment satisfies the following learning outcomes:
LO1 Understand the process of strategic planning
1.1 assess how business missions, visions, objectives, goals and core competencies inform strategic planning

1.2 analyse the factors that have to be considered when formulating strategic plans

1.3 evaluate the effectiveness of techniques used when developing strategic business plans
Specific requirements
(see Appendix for assessment criteria and grade descriptors)
Answer the following questions:
1. Compare and discuss the differences among mission, vision, objective, goal and core competence. How are they related to strategic planning? Write 1-2 sentence(s) examples for each to illustrate your answer.
Question 1 produces evidence for assessment criterion 1.1
2. What are the steps and issues/factors of strategic planning? Give examples where necessary.
Question 2 produces evidence for assessment criterion 1.2
3. What are the different planning techniques involves in strategic planning? Are there any difficulties to carry them out? Evaluate their effectiveness and drawbacks. Give examples.
Question 3 produces evidence for assessment criterion 1.3

Student guidelines
GL 1 You should write this assignment in academic style, make sure you have introduction, body, and conclusion.
GL 2 You could use models, theories, diagrams and tables where appropriate to enhance your argument. Remember to reference the sources.
GL3You should use in-text references and a list of all cited sources at the end of the essay (Harvard Referencing Style)
GL4 Your report should be approximately 1200 words in length (excluding the appendices and references)

Submission requirements

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