Assignment Brief Business strategy 2

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ASSIGNMENT 2 BRIEF
Qualification
BTEC Level 5 HND Diploma in Business
Unit number and title
Business strategy
Assignment issued

Assignment due

Assessor name

Assignment title
Your assignment is divided into 3 progressive reports, subject to the given submission deadlines.
You are assigned to choose one particular company operating in one of the following industries: automobile, pharmaceutical, finance and banking, education, and service.
Carry out an in-depth investigation on your chosen company to complete the following tasks:
1. Task 1
Carry out internal and external audit for your chosen organization
Analyze the organization’s stakeholder analysis and explain its implications on your chosen company.
2. Task 2
Based on your analysis in task 1 and the mission and vision of your chosen company, discuss the possible alternative strategies that your group would suggest to implement.
Discuss the reasons and criteria for choosing and selecting your proposed strategy.
3. Task 3
Complete the report and propose steps to implement your chosen strategy in task 2

In the reports, you are expected to conduct a secondary and primary research to express your understanding on your chosen company.

Aim of the assignment
This assignment satisfies the following learning outcomes:
LO2 Be able to formulate a new strategy
2.1 analyse the strategic positioning of a given organisation by carrying out an organisational audit

2.2 carry out an environmental audit for a given organisation

2.3 assess the significance of stakeholder analysis when formulating new strategy

2.4 present a new strategy for a given organisation
LO3 Understand approaches to strategy evaluation
3.1 analyse the appropriateness of alternative strategies relating to market entry, substantive growth, limited growth or retrenchment for a given organisation

3.2 justify the selection of a strategy
LO4 Understand how to implement a chosen strategy
4.1 assess the roles and

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