This research is written to explore the consumer behaviours associated with fashion purchasing and help the manager understand what drives consumers to buy fashion products so as to determine the campaign strategy. The study proposes to investigate the people perceive what is fashion or unfashion and discover the possible relationship between different factors and the consumers’ willingness toward fashion. These factors include the effects of brand, the influences of mass media and social network, various shopping places. Surprisingly, the different attitude between different genders toward fashion is considered as an essential factor for people to engage in fashion purchasing.…
Dear American Eagle Outfitters your clothes have great quality but are a little overpriced. I treasure how you distribute different types of clothes and how they are designed. I love how they come in different colors from dark to light and you get to have a variety of a choice. Despite them being overpriced they are probably my favorite brand by far.…
Economy affects the textile industry in that it controls how much people are willing to spend on clothing. When the economy is resilient, people are more likely to be willing to spend larger amounts of money on designer labels. When the economy stumbles, people do not have the income to pay for expensive designer labels. At this time people are more likely to spend money in outlets such as Target or Kmart, as they are more affordable and fashionable at the same time. Dinnigan, while producing expensive lines of clothing with more quality materials, also has branched out to outlets such as David Jones to attract more…
The value clothing market has grown strongly in recent years and companies like TK Maxx, Primark and Matalan have all seen substantial growth in recent years. Some commentators feel that as discounters, they are equally well placed to take advantage of any reduction in consumer spending which may result from measures taken by the incoming government to reduce the budget deficit. They stock a wide range of designer brands at discount prices and their products appeal mainly to buyers in the 18-35 age group.…
The clothing they have designed allows the target markets to express their creativity and to be themselves in a way that is affordable and fashionable. The clothing sets on a natural and original style that displays the customer’s open-mindedness and their free spirit to wear whatever they want.…
Deciding the brand of the product can be a preferred task for you as this can determine the quality of the workwear to a greater extent. Buying cheaper workwear can bring you clothes of inferior quality that cannot be durable on some occasions. This can increase your expenses in a recurring…
Firstly, cost plays a major role when purchasing items due to the constant shared desire of saving money that significantly affects people's inclination to buy something deemed too costly. To elaborate, Maybelline Fit Me Dewy+Smooth Foundation…
The issue of cutting costs is important, because the clothing market is highly competitive. With low barriers of entry (and therefore low costs of entry), there are many brands competing for market share and…
This statement can also be battled very easily. There are just as many experts who believe that the cost of school uniforms is a negative factor as those who see it as a positive factor. Some experts believe that it increases the amount of clothing parents will have to buy for their children because the children will still want and need clothing for the hours they are not in school. Uniforms can be more expensive for a family who buys from second-hand stores or who relies on hand-me-down clothing from friends and family. Some experts believe cost is a negative aspect of school uniforms because there is no use for them outside of school. Ultimately school uniforms will likely cost equal to higher amounts of money than buying regular clothing for a…
What this site also said was that dressing nice isn 't always buying the most expensive clothing. They said that one would want to dress comfortably and that one shouldn 't expect that they need to look like the CEO of the company. Basically all we need to do when it comes to dress is make sure that our clothes are pressed and cleaned appropriately.…
As society advances amazingly, people’s demand for cloths have become increasing diversified. Compare with the past, most of people are no longer care about what brand of cloths is, and instead by price and if fashion or not. When I was in china, basically I am seldom to go shopping at franchise house, because I think the price of cloths in here always expensive only if they are on sale; also, when you walk on the street, you may find a lot of people wore the same cloth. To my honest, I don’t like wore same to other peoples. On the contrary, when I go to a boutique every time, I found many clothes just only one and I can bargain with seller that I can get lower price from here. No matter you is a man or woman, if you prefer to uniqueness cloths and inexpensive price, go shopping to boutique is your best choice and abandon go to franchise house. I would like to make compare and analysis of shopping at boutique and franchise house in three aspects: price variance, Clothes Style and quality guarantee…
The clothing sector has survived the recession, with the market growing 1.4% in 2009 to £41.3 billion and by an estimated 1.5% in 2010 to £41.9 billion. While growth was limited due to weakened consumer spending, sales remained in positive territory. Mintel looks at what consumers’ attitudes to spending on clothes have been during this period and what the future holds.…
The clothes you wear will show who you are and will show how people will judge you. If a person is wearing old smelly clothes then people might think he is not a very clean person and that he may not have much money to buy all the new clothes. Now if you are wearing the newest Polo that just came out, then you have money and people will think you are a clean well-dressed person. That clothes you wear will certainly have an impact on how people look at you.…
Saving money on clothes is an important way to reduce expenses. We do not need to buy expensive clothes to look great. We can go shopping in outlets, wait for sales, go to discount stores, and shop online. Another way to save money on clothes is by keeping them longer. For example you can wash clothes once a week instead of twice a week and you will be saving water and electricity too. Instead of wasting money, we can actually make money with the clothes we have. We can have a garage sale, sell the clothes to a thrift store, or we can sell the clothes online. These are just a few ideas about saving money with clothing, but there are so many ways that we can use to avoid an expensive life.…
* The retail wearing industry is highly competitive, with buyer power being the strongest force. The painful materials needed for manufacturing are relatively abundant, which limits supplier power and accommodate room for price negotiating. There is low cost of entry, so the industry is flooded with competitors and knock-off substitutes, but it’s the consumer who decides what is fashionable and trendy. The retail clothing industry is driven off customer loyalty, and must instantly adapt to the customers economic needs.…