Apple Co. Research Paper Essay Example

Abstract If one is searching for the most dependable, durable, innovative and newest technology in the world, Apple products usually come to mind. Apple is one of the top producers of portable music devices, smart phones, tablets, laptop and desktop computers, networking devices and much more. There are over a hundred retail stores nationwide and they also have stores abroad in Canada, Japan and the UK. The company was founded in 1976 and the logo was developed shortly after. It is the famous apple with a bite taken out which was meant to emphasize the idea that the Apple was a company built on fresh ideas. Apple still stands strong today and remains one of the most recognized producers of new, innovative electronics. The purpose of our research was to answer the question that many people want to know the answer to: Is the price paid for Apple products really worth the quality and customer service received? Through surveys conducted by both Apple users and non-users from diverse backgrounds, we were able to perform four tests from the survey results to determine if our hypothesis would be accepted or rejected. Our results show that we accepted all of our hypotheses and rejected the nulls. Most consumers believe that the quality of the product and level of customer service received is worth the price paid for Apple products. Our results also showed that quality of the product is most important, with price closely following. To conclude, on our next study, we will narrow down our hypothesis and focus only on one factor to compare, versus both quality and customer service in comparison to price. This slight change would have made the survey less confusing which would have provided better results to test.

Is the Price Paid for Apple Products Worth the Quality and Customer Service Received?

Introduction
Apple, Inc., founded in 1976 by Steve Wozenik and Steve Jobs, is a multinational corporation that designs, manufacturers, and markets personal computers,