Analyze a TV commercial which did use: an attesting statement, a demonstration, unusual visual aids and dramatizing
Customer Relationship Management Essay Topic 9
Analyze a TV commercial which did use: an attesting statement, a demonstration, unusual visual aids and dramatizing.
Commercials: https://www.youtube.com/watch?v=PUXsOm5WQmc https://www.youtube.com/watch?v=xNsGNlDb6xY
Selling a product can be hard if the right TV commercial strategy is not used. It will be possible to see an example of how a successful company like Apple uses advertising strategies to promote one of their cell phones known as the iPhone 5.
In the last TV commercial made by Apple, some of the executive directors of the different departments describe the quality improvements they made to the iPhone 5. In the commercial they talk about the iPhone 5 while they show different scenes related to the subject that they are talking about.
APPEAL TO THE HUMAN QUEST FOR AN EASY LIFE
The useful applications of the iPhone 5 is one of the most competitive characteristics of this new model of cell-phone. In the TV commercial, the executive talks about how useful the iPhone 5 applications are and how they were designed to provide solutions to daily life problems. Currently, people live in a very busy world. Everyone has to do many things at the same time. Teenagers have to attend school to do their homework and sometimes to practice sports or social activities. They need to socialize with many groups of people. On the other hand, the adults also have to do several activities: to work, to study in the university, to exercise, to pay bills, to take care of the children´s education, and to spend time with the family and friends. Each age group has a busy life and many different activities. They have something in common; they feel the necessity to be connected socially.
With this strategy, Apple offers to make people´s life easier using the iPhone 5 applications.
Fast Access to the Internet. In the first scene the Senior Vice President of Apple talks about the functionality of this new model
Analyze a TV commercial which did use: an attesting statement, a demonstration, unusual visual aids and dramatizing.
Commercials: https://www.youtube.com/watch?v=PUXsOm5WQmc https://www.youtube.com/watch?v=xNsGNlDb6xY
Selling a product can be hard if the right TV commercial strategy is not used. It will be possible to see an example of how a successful company like Apple uses advertising strategies to promote one of their cell phones known as the iPhone 5.
In the last TV commercial made by Apple, some of the executive directors of the different departments describe the quality improvements they made to the iPhone 5. In the commercial they talk about the iPhone 5 while they show different scenes related to the subject that they are talking about.
APPEAL TO THE HUMAN QUEST FOR AN EASY LIFE
The useful applications of the iPhone 5 is one of the most competitive characteristics of this new model of cell-phone. In the TV commercial, the executive talks about how useful the iPhone 5 applications are and how they were designed to provide solutions to daily life problems. Currently, people live in a very busy world. Everyone has to do many things at the same time. Teenagers have to attend school to do their homework and sometimes to practice sports or social activities. They need to socialize with many groups of people. On the other hand, the adults also have to do several activities: to work, to study in the university, to exercise, to pay bills, to take care of the children´s education, and to spend time with the family and friends. Each age group has a busy life and many different activities. They have something in common; they feel the necessity to be connected socially.
With this strategy, Apple offers to make people´s life easier using the iPhone 5 applications.
Fast Access to the Internet. In the first scene the Senior Vice President of Apple talks about the functionality of this new model