Analysis Coca Cola-Case Study Essay Example
Abstract
Coca Cola Company is the top leader in its industry and has a rich history with an incredible reputation for growth. The company has accomplished this through a uniform global and domestic strategy. They have used their resources to become good corporate citizens, address public affairs issues and build upon their corporate governance. An analysis of any single topic would not clearly identify a company’s strengths and weaknesses; therefore all aspects of a corporation’s framework for corporate governance, strategic management and corporate citizenship should be addressed at its core level.
Corporate Governance and Strategic Management Issues Analysis – Coca Cola Company
Coca Cola Company is an extremely successful and sustainable business and has been for over one hundred years. Much of this is due to its excellence in corporate governance, its strategic planning abilities and a well-designed issues and crisis management program. The organization has developed a public relations plan that meets the needs of its many global locations. Corporate citizenship and stakeholder management is of great importance to this company and it strives to continuously transform itself as it moves into an even greater global marketplace.
Introduction - History
John Pemberton founded Coca Cola in 1886 in Atlanta, Georgia; he successfully created a tasty caramel mixture which he took to a neighborhood pharmacist combining it with carbonated water. After testing the product on the local townspeople, the pharmacy decided to sell it for 5₡ a glass. Back in the early days, the average sales was only nine glasses per day; since then Coca Cola has produced over ten billion gallons of the product. Mr. Pemberton did not live long enough to reap the rewards of his creation. It would be after his demise that a salesman named Asa Griggs Candler would secure the rights to the concoction and turn Pemberton’s invention into a thriving business. The distinct company logo was created
Coca Cola Company is the top leader in its industry and has a rich history with an incredible reputation for growth. The company has accomplished this through a uniform global and domestic strategy. They have used their resources to become good corporate citizens, address public affairs issues and build upon their corporate governance. An analysis of any single topic would not clearly identify a company’s strengths and weaknesses; therefore all aspects of a corporation’s framework for corporate governance, strategic management and corporate citizenship should be addressed at its core level.
Corporate Governance and Strategic Management Issues Analysis – Coca Cola Company
Coca Cola Company is an extremely successful and sustainable business and has been for over one hundred years. Much of this is due to its excellence in corporate governance, its strategic planning abilities and a well-designed issues and crisis management program. The organization has developed a public relations plan that meets the needs of its many global locations. Corporate citizenship and stakeholder management is of great importance to this company and it strives to continuously transform itself as it moves into an even greater global marketplace.
Introduction - History
John Pemberton founded Coca Cola in 1886 in Atlanta, Georgia; he successfully created a tasty caramel mixture which he took to a neighborhood pharmacist combining it with carbonated water. After testing the product on the local townspeople, the pharmacy decided to sell it for 5₡ a glass. Back in the early days, the average sales was only nine glasses per day; since then Coca Cola has produced over ten billion gallons of the product. Mr. Pemberton did not live long enough to reap the rewards of his creation. It would be after his demise that a salesman named Asa Griggs Candler would secure the rights to the concoction and turn Pemberton’s invention into a thriving business. The distinct company logo was created