Alibaba Swot Essay Example
Alibaba.com SWOT Strengths – S | Weaknesses - W | Alibaba.com, the world’s largest ecommerce organization, is one that generates income from influencing business to buy and sell through their site. | • It has a reputation of success and effective growth strategies • Strong alliances and partnerships with leaders in the industry. • A strong whole in the Global Marketplace. • A international organizational structure • A bold risk taking sprit. | • Labor intensive. • Low degree of business e-commerce search technology. • Large Chinese cultural influence. • Brand recognition is low. • Profitably is slowing. |
Threats – T |
• China’s Google and the strength of the vertical sites. • Growth of China’s ecommerce industry. • Global Economic crisis. • Development of a more competitive technology Opportunities – O |
Possibility for growth in profits. • Large untapped market potential. • Market share possibility in the US | |
1999 | Alibaba Group was established | 2000 | Launched the Gold Supplier membership to serve exporters in China. | 2001 | Launched the International TrustPass membership to serve exporters outside China. | 2002 | Launched the TrustPass membership to serve SMEs engaging in domestic China trade. | Launched keyword ranking services in the international marketplace. | 2003 | Launched TradeManager Instant Messenger software for easy communication. | 2004 | Established Ali-Institute to offer customer training and higher-education e-commerce certification in China. | 2005 | Launched keyword ranking services on the China marketplace. | 2007 | Launched branded advertisements in the Chinese marketplace. | Introduced the Gold Supplier membership to Hong Kong. | 2007 | Launched premium placement display in the Chinese marketplace. | Launched an SME financing scheme in collaboration with leading banks in China. | Successfully listed on the Hong Kong
Threats – T |
• China’s Google and the strength of the vertical sites. • Growth of China’s ecommerce industry. • Global Economic crisis. • Development of a more competitive technology Opportunities – O |
Possibility for growth in profits. • Large untapped market potential. • Market share possibility in the US | |
1999 | Alibaba Group was established | 2000 | Launched the Gold Supplier membership to serve exporters in China. | 2001 | Launched the International TrustPass membership to serve exporters outside China. | 2002 | Launched the TrustPass membership to serve SMEs engaging in domestic China trade. | Launched keyword ranking services in the international marketplace. | 2003 | Launched TradeManager Instant Messenger software for easy communication. | 2004 | Established Ali-Institute to offer customer training and higher-education e-commerce certification in China. | 2005 | Launched keyword ranking services on the China marketplace. | 2007 | Launched branded advertisements in the Chinese marketplace. | Introduced the Gold Supplier membership to Hong Kong. | 2007 | Launched premium placement display in the Chinese marketplace. | Launched an SME financing scheme in collaboration with leading banks in China. | Successfully listed on the Hong Kong