Aldi Case Study
Group 9 – Aldi case study | Individual Supporting Contribution to Group Presentation | | Marketing Management individual assignment for the ALDI case study based on the presentation of Group 9 of MBA semester 1, Feb 2012 intake. | | Radu Stefan Mitescu - L0379LSLS0212 | 5/14/2012 | |
Contents Executive Report 3 Key areas of personal research and sources of information 3 Key theoretical positions summary 4 Individual Key Conclusions 5 Key Critical Observations and Commentary 6 Key topics of personal learning 7 Executive Summary of The Group activity 7 Individual Action points included in the presentation 8 Appendix 8
Executive Report
Group 9 was assigned with the Aldi case study for the Marketing Management assessment.
I was assigned with the role of Group Leader by the members and also trusted with the work for the PowerPoint presentation slides as I stated that I have the proper knowledge.
The role of the leader was taken seriously and I starting setting the meeting conditions and proposed and delegated the individual research subjects related to our group case study.
The individual research I undertook for the Aldi case study was the defining the Lean concept and detail research of the Continuous Improvement concept.
As a group leader I took the decision that all the individual pieces of research to be presented inside the group for all to acknowledge the management concepts used into making the company run lean processes and getting customer satisfaction.
Personally I designed the slides and the structure, which was later slightly modified by John Vincent’s proposal. Together we practiced and we have presented remarkably at the final presentation.
Within the presentation I exposed a summary of the theoretical concepts of Lean Production, Continuous Improvement, Time Based Management, JIT production and Total Quality Management and was followed by Medet Coban who presented the Economies of Scale Concept while
Contents Executive Report 3 Key areas of personal research and sources of information 3 Key theoretical positions summary 4 Individual Key Conclusions 5 Key Critical Observations and Commentary 6 Key topics of personal learning 7 Executive Summary of The Group activity 7 Individual Action points included in the presentation 8 Appendix 8
Executive Report
Group 9 was assigned with the Aldi case study for the Marketing Management assessment.
I was assigned with the role of Group Leader by the members and also trusted with the work for the PowerPoint presentation slides as I stated that I have the proper knowledge.
The role of the leader was taken seriously and I starting setting the meeting conditions and proposed and delegated the individual research subjects related to our group case study.
The individual research I undertook for the Aldi case study was the defining the Lean concept and detail research of the Continuous Improvement concept.
As a group leader I took the decision that all the individual pieces of research to be presented inside the group for all to acknowledge the management concepts used into making the company run lean processes and getting customer satisfaction.
Personally I designed the slides and the structure, which was later slightly modified by John Vincent’s proposal. Together we practiced and we have presented remarkably at the final presentation.
Within the presentation I exposed a summary of the theoretical concepts of Lean Production, Continuous Improvement, Time Based Management, JIT production and Total Quality Management and was followed by Medet Coban who presented the Economies of Scale Concept while