Advertising Questionnaire Essay Example

IMPACT OF ADVERTISING APPEALS ON PURCHASE DECISIN KINDLY TICK ONE (√) 1. How many hours of TV do you watch a day, on average? * Less than 2 hours * 2 to less than 4 hours * More than 4 hrs to less than 6 hrs * More than 6hrs 2. In your opinion, what makes up a good TV commercial? You may tick more than one option. * Graphics * Music * Celebrity endorsement * Storyline / concept 3. How many times do you see the advertisement? * Once * 2-3 times * 4-5 times * 6 or more times 4. Name two product commercials on TV (within the past 3 months) you can remember most clearly.
[E.g. Food, electronic item, etc]
i.
ii. 5. When I see an advertisement * I get involved * I like to observe * I like to be active * I evaluate things * I feel bore * I change channel 6. When I am watching an advertisement * I am a responsible person * I am a reserved person * I am a rational person * I am an accepting person 7. I believe an advertisement when * I feel personally involved and like the ads * I believe the idea it tells theoretically * I will try things out for myself then believe the ads * I like to see the result on my own 8. When I am making buying decision * I am an intuitive person , I trust my first sight * I am a logical person , I seldom believe others saying about the product 9. I believe it is a good product when * A chance to use it * Rational theories and its functions * Observation of others use this product * Friends and family tell me it is a good product 10. The following points affect my ability to remember a certain TV advertisement. Rank the following on the basis of its importance on impact of advertisement * Likeability * Creativity * Music