VISION-Advertising Suppliers Association of the Philippines (ASAP) is the national association, uniting all sectors of advertising suppliers, guided by the highest standards of ethical, professional and responsible trade practice as partners in the advertising industry.
1. Professionalize and upgrade the business trades and services of advertising suppliers and firms;
2. Uphold the highest standards of trade practices and ethics in the conduct of business, and advance the dignity of the profession;
3. Promote the welfare of the Association as a whole and its various service/trade sectors and members, individually;
4. Develop and sustain more effective working relationships between the advertising service firms and the other sectors of the advertising industry it serves;
5. Uphold the tenets and ideals of the ADBOARD and the principle of self-regulation within the advertising industry; and,
6. Foster social responsibility among advertising service suppliers, and help protect the interests of the Trade, in general, its member-sectors and individuals, in particular, and the public at large.
Cinema Advertising Association of the Philippines (CAAP) is one of the sectoral members of Adboard. As early as the 1950's, cinema advertising was already established at that time with the presence of five-mimute documentaries created by commercial and movie producers. Most of the media advertisers included cinema in their plans, making 1979 to 1982 the Golden Years for Cinema Advertising. However in 1983, the increase in the popularity of video technology in the field of commercial production as well as the political turmoil that culminated in EDSA caused the downward stride of the industry. In 1988, TV viewership dipped considerably due to the power crisis during the Aquino and Ramos administrations. Most people turned to cinemas which allowed the cinema industry to move up and recover. Due to their affordability, movies are