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A
“TERM PAPER”
ON

‘CREATIVITY IN ADVERTISEMENT’

DEGREE
Of
MASTERS OF BUSINESS ADMINISTRATION

MRINAL BOHRA
Department of Management Studies,
Jai Narain Vyas University, Jodhpur
Rajasthan, India.
E-mail: [e-mail]

(2012-2014)

Supervised by: Submitted By:
Dr.Neelam Kalla Mrinal Bohra
(M.B.A., Ph.D.) (M.B.A. 2nd Sem.)
Acknowledgement

This project is done as a semester project, as a part of course titled “CREATIVITY IN ADVERTISEMENT”. I am really thankful to our course instructor Dr. NEELAM KALLA (M.B.A), Professor, Department of Management Studies, Jai Narain Vyas University, Jodhpur, for his invaluable guidance and assistance, without which the accomplishment of the term paper would have never been possible. I also thank her for giving this opportunity for exploring into the real world and realize the interrelation of Markets Analysis, without which a society can never progress.

Mrinal Bohra
(M.B.A 2nd Semester)

Certificate

Department of Management Studies,
Jai Narain Vyas University,
Jodhpur (Raj.)
2012-2014

This is to certify that term paper entitled “CREATIVITY IN ADVERTISEMENT “is submitted by Mr. Mrinal Bohra of first semester in partial fulfillment of M.B.A. degree course. The student has sincerely completed the Term paper in our institute. This work was prepared under my guidance and supervision.

Place: Jodhpur Prof.Neelam Kalla
Date: (M.B.A., Ph. D.) DMS, JNVU, Jodhpur

CONTENTS

* Abstract * Introduction * Objectives * Indian Advertisement Industry * Factors