Achmea assignment Goold and Campbell
12-09-2014
Achmea Assignment
Strategy, Control and Design
Stefan Otten
2546556
1. Achmea structure taxonomy In their book Designing Effective Organizations (2002)1, Goold and Campbell provide a taxonomy of unit roles in order to help managers to design network organizations. In this assignment the organizational structure of Achmea, as presented in figure 1.1, will be reconstructed by using the taxonomy of Goold and Campbell. This new structure implicates the responsibilities and the reporting relationship of the different units of Achmea. An organizational structure of this taxonomy is presented in figure 2.
Figure 1.1: The organizational structure of Achmea as presented in the annual report of 2013. The organizational structure of Achmea contains three main divisions: the distribution division (orange), the product division (green) and remaining business units (purple). Each of these divisions has its own purpose and tasks and even within the divisions unit roles can differ. In order to have a better insight in the organizational structure, the taxonomy of Goold and Campbell is used, see figure 1.2. Figure 1.2 will be explained in the next paragraph.
Figure 1.2: The organizational structure of Achmea after using the Goold & Campbell taxonomy. The Achmea taxonomy consists of four different unit roles. First, the circles will be discussed. The circles are parent units. Parent units are upper level-units that carry out obligatory corporate tasks, and influence and add value to other units (Goold & Campbell, 2002)2. The main circle is the ‘Achmea’ circle and stands for the board of Achmea. ‘Market Strategy’ has a parental function because strategy is an upper-level unit which has a lot of influence on the way the organization is designed and presented to
Achmea Assignment
Strategy, Control and Design
Stefan Otten
2546556
1. Achmea structure taxonomy In their book Designing Effective Organizations (2002)1, Goold and Campbell provide a taxonomy of unit roles in order to help managers to design network organizations. In this assignment the organizational structure of Achmea, as presented in figure 1.1, will be reconstructed by using the taxonomy of Goold and Campbell. This new structure implicates the responsibilities and the reporting relationship of the different units of Achmea. An organizational structure of this taxonomy is presented in figure 2.
Figure 1.1: The organizational structure of Achmea as presented in the annual report of 2013. The organizational structure of Achmea contains three main divisions: the distribution division (orange), the product division (green) and remaining business units (purple). Each of these divisions has its own purpose and tasks and even within the divisions unit roles can differ. In order to have a better insight in the organizational structure, the taxonomy of Goold and Campbell is used, see figure 1.2. Figure 1.2 will be explained in the next paragraph.
Figure 1.2: The organizational structure of Achmea after using the Goold & Campbell taxonomy. The Achmea taxonomy consists of four different unit roles. First, the circles will be discussed. The circles are parent units. Parent units are upper level-units that carry out obligatory corporate tasks, and influence and add value to other units (Goold & Campbell, 2002)2. The main circle is the ‘Achmea’ circle and stands for the board of Achmea. ‘Market Strategy’ has a parental function because strategy is an upper-level unit which has a lot of influence on the way the organization is designed and presented to