Academic English
Part 1 • IntroductIon
K E Y S T R AT E G I C M A N A G E M E N T Q U E S T I O N S
Chapter 1
Strategic
management
What are the core areas of strategic management and how do they link together? What is green strategy and where does it fit in?
l
To what extent is strategic management different in public and non-profit organisations? l
What are the international dimensions of strategic management?
l
How have current ideas on strategic management evolved?
l
What are the main approaches to strategic management?
l
What are the main prescriptive and emergent theories of strategy?
l
2
What is strategic management and why is it important?
l
l
Chapter 2
A review of theory and practice
l
How does the theory of strategic management relate to corporate practice?
INTRODUCTION
This part of the book introduces the concept of strategic management. Chapter 1 outlines the main elements of the subject and explains its importance and its role in delivering the purpose of the organisation. The two main approaches to the process of strategic management are outlined and explored. Chapter 2 gives a fuller review of how strategic management has evolved and discusses in greater depth the two main approaches in its development.
Part 1
chaPter 1 • StrategIc management
3
C hapter 1
Strategic management
On the website Learning outcomes
When you have worked through this chapter, you will be able to: l define strategic management and explain its five special elements;
l
explain the core areas of strategic management and how they link together;
l
distinguish between process, content and context of a strategy;
l
explain the nature and importance of green strategy;
l
outline the extent to which strategic management differs in public and non-profit organisations;
l
Video and sound summary of this chapter explain the difference between
K E Y S T R AT E G I C M A N A G E M E N T Q U E S T I O N S
Chapter 1
Strategic
management
What are the core areas of strategic management and how do they link together? What is green strategy and where does it fit in?
l
To what extent is strategic management different in public and non-profit organisations? l
What are the international dimensions of strategic management?
l
How have current ideas on strategic management evolved?
l
What are the main approaches to strategic management?
l
What are the main prescriptive and emergent theories of strategy?
l
2
What is strategic management and why is it important?
l
l
Chapter 2
A review of theory and practice
l
How does the theory of strategic management relate to corporate practice?
INTRODUCTION
This part of the book introduces the concept of strategic management. Chapter 1 outlines the main elements of the subject and explains its importance and its role in delivering the purpose of the organisation. The two main approaches to the process of strategic management are outlined and explored. Chapter 2 gives a fuller review of how strategic management has evolved and discusses in greater depth the two main approaches in its development.
Part 1
chaPter 1 • StrategIc management
3
C hapter 1
Strategic management
On the website Learning outcomes
When you have worked through this chapter, you will be able to: l define strategic management and explain its five special elements;
l
explain the core areas of strategic management and how they link together;
l
distinguish between process, content and context of a strategy;
l
explain the nature and importance of green strategy;
l
outline the extent to which strategic management differs in public and non-profit organisations;
l
Video and sound summary of this chapter explain the difference between