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A. G. Lafley: Innovating P&G’s Innovations

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A. G. Lafley: Innovating P&G’s Innovations
A. G. Lafley: Innovating P&G’s Innovations

Table of Contents

Synopsis 4

Which Industry does P&G compete? 4

What are the Tangible and Intangible Resources? 4

Tangible Resources 4

Intangible Resources 4

Major Issues 5

P&G’s Strategic Health in 2005 5

Mission 5

External Environment Analysis 5

Porter’s Five Forces 5

Internal Characteristics 6

SWOT Analysis 8

Key Success Factors 9

Critical Development Factors 10

What factors are critical for success? 10

Strategic Objectives 11

Corporate Level Strategy 12

Business Level Strategy 12

Function Level Strategy 12

General Difference in Strategic Direction 13

References 14

Synopsis

P&G, one of the world’s largest consumer products companies came from a humble beginning when William Procter and James Gamble settled in Cincinnati as a candle maker and a soap maker respectively. Their father ' in ' law encouraged them to become business partners and P&G was founded in 1837.

Which Industry does P&G compete?

P&G is one of the world’s largest consumer products companies. P&G competes in the consumer products industry and primarily focuses on five categories, these are: fabric and home care, beauty care, baby and family care, health care, and snacks and beverages.

What are the Tangible and Intangible Resources?

Tangible Resources

The tangible resources of P&G are,

• The human resource - the vast quantity of employees that P&G has which amounts to over 100,000 personnel, each charged with the task of contributing to product innovation.

• The capital that is at P&G’s disposal.

Intangible Resources

The intangible resources of P&G are,

• Extensive Research and Development program.

• Knowledge/Experience ' gained from the close partnership and collaboration with entrepreneurs and even rival companies.

• Customer feedback ' P&G was one of the first companies that invested in customer feedback



References: Mohanty, Dakshi, A. G. Lafley: Innovating P&G’s Innovations, ICFAI University Press & ICFAI Business School Case Development Center, 2004. Sustainability Leader, Procter & Gamble Co. 3/3/2009 http://www.sustainability-indexes.com/djsi_pdf/djsi_world/CompanyBiographies/Bios05/CBR_ProcterGamble_05.pdf Procter & Gamble ' From Conventional Media to “Targeted Scale” 3/3/2009 http://readbetweentheps.blogspot.com/2007/05/procter-gamble-from-conventional-media.html [pic]

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