A & E Bridal
A & E Bridal (Bridal) provides product such as wedding gowns, bridesmaid dresses, shoes, jewelry, and other accessories. These goods are purchased from a few reliable outside distributors that specialize in the products that Bridal needs. Bridal first opened its doors in 1998 and now has fours stores located throughout the western United States. Each store employs 15 to 20 employees, about 70 in total, who hold positions such as manager, salesperson, seamstress, etc. There is a home office located in Los Angeles, California. The central management resides there and has main control over all of the accounting records. The individual stores are connected to the main office through over a corporate network. Gross sales total $50,000,000 per year.
Profits have generally increased over the years as Bridal’s name has become better known and as they have built a reputation for providing quality products, wonderful service, and great customer relations. The customer base is primarily women. Bridal’s return policy allows the customer to return merchandise for a full refund as long as it has not been used or worn and the original receipt accompanies it. Recently the company has experience increased competition from smaller specialty stores, as well as other chains like David’s Bridal and department stores.
The processes at Bridal are as follows:
Sales Order Processing
The sales order process begins when the customer places an order with a sales associate. A sales associate takes the order and enters it into a company’s electronic order system, and prints a customer copy of the order, as well as sales copy, and a storeroom copy (filed in the storeroom) and a copy of the order is sent to accounting. The sales copy is filed in the sales department cabinet and the customer copy is given to the customer. The packing slip is created by the storeroom once the order is ready to be packed and is placed in the box with the merchandise. The storeroom then prints a...
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