A Term Paper on an Analysis on the Comparison of Customer Satisfaction Between Grameen Phone & Banlalink

Topics: Mobile phone, Muhammad Yunus, Statistical hypothesis testing Pages: 22 (5264 words) Published: July 15, 2012
Part: 1 Introduction
1.1 Background
Grameen phone & banglalink, apparently the largest mobile telecommunication industry in bangladesh.those operator their function with an aim to accomplish some principal target. That operator has to address a large number of customers throughout the country. They are impressive to get to the customers to know their impression on the services of their communication medium. This report, an analysis on the comparison of customer satisfaction between Grameen Phone & Banlalink has been prepared to fulfill the partial requirement of BBA program. While preparing this report, I had great opportunity to have an in depth knowledge of activities, especially on the research methodology .this report brings helps to develop our understanding about formulating hypotheses, testing hypotheses. At first we collect 50 people’s person data then find out the customer of the gp & banglalink.then we comparison of the customer satisfaction. This research improves our knowlage, skills & ability. In BBA program on the course BUS 405 Research Methodology for Business is very important things. Students know about the research. Knowledge of research not only helps one to look at the available information in sophisticated and creative ways in the fast-paced global environment that business race but this knowledge also helps in other ways. Modern technology has made research an exciting and a relatively smooth process. Today a personal computer with a modem or any means to an internet connection places one within easy reach of knowledge of what happening in the global environment. Technology has facilited the research process and decision making.

1.2 Objective
* To identify the satisfaction level
* To identify the average expenditure
* To identify the burden level
* To identify the average per minute call charge of BL & GP connection to subscribers opinion * To identify & analysis that mobile phone is playing a sinnificant role in the economic development of Bangladesh.

1.3 Methodology
Methodology is very important & useful thing in a report. Methodology is a guideline system for salving a problem with specific conponents.such us phases, task, Method, techniques & tools. There are two sources of data collection: * Primary sources

There are several method of collecting data :
1. Observation the subscribers
The observation method is the mostly commonly used method in studied relating to behavioral sciences. In a way we all observe things around us, but this sort observation is not is scientific observation. Observation becomes a scientific tool and the method of data collection for the researcher when it serves a formulated research purpose is systematically planned and recorded and is subjected to checks and controls on validity band reliability . 2. Interview

The interview method of collecting data involves presentation of oral – verbal stimuli and reply in terms of oral - verbal responses. This method can be used through personal interviews. 3. Through questionnaires

The method of collecting data by mailing the questionnaires to respondents is most extensively employed in various economic and business surveys. The merits claimed on behalf of this method are as follows: a) There is low cost even when the universe so large and is widely spread geographically b) It is free from the bias of the interviewer: answers are in respondent own words, c) Respondents have adequate time to give well thought out answers. d) Large samples can be made use of and thus the results can be made more dependable and reliable.

4. Through the schedules
This method of data collection is very much like the collection of data through questionnaire with little difference which lies in the fact that schedules are being filled in by the enumerators who are specially appointed for purpose. These enumerators along with...
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