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A Swot Analysis of Walgreens in the Competitive Pharmacy Marketplace

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A Swot Analysis of Walgreens in the Competitive Pharmacy Marketplace
A SWOT Analysis of Walgreens in the Competitive Pharmacy Marketplace

Katy Mullis

Table of Contents
Page Contact Information .............................................................................................................3 I. Walgreens Overview ........................................................................................................4 II. Strengths..........................................................................................................................5 III. Weaknesses ....................................................................................................................7 IV. Opportunities .................................................................................................................9 V. Threats...........................................................................................................................11 VI. Recommendations........................................................................................................13 VII. Sources .......................................................................................................................14

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Contact Information
Katy Mullis 29724 Main St. Shedd, OR 97377 Phone: 541-231-4392 mullisk@onid.orst.edu

Dr. Minjeong Kim College of Health and Human Sciences Oregon State University 219 Milam Hall Corvallis, OR 97331-5101 Phone: 541-737-3468 Minjeong.Kim@oregonstate.edu

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I. Overview Established over a century ago, Walgreens has since grown into a national corporation with over 5,000 stores (Walgreens Corporation, 2006d). America's top selling drugstore, ahead of competitors CVS and Rite Aid, Walgreens serves 4 million customers daily and fills 490 million prescriptions every year (Walgreens Corporation, 2006a). Priding itself on innovation and technology, Walgreens was the first drug store chain to use child resistant prescription containers and the first drugstore chain to use satellite

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