A Study on Various Fruit Juice Companies of Bangladesh
CHAPTER 1: INTRODUCTION
1.1 Origin of the report:
This report was conducted and submitted as a partial requirement for the course Business Communication (BUS 231). The report was authorized by Eng. Mr. Kamrul Hassan, Assistant Professor, Department of Business Administration, East West University. The report was prepared jointly by our group members.
1.2 Background of the Study:
We were assigned as a group to have a study on various fruit juice companies of Bangladesh. We have conducted a study on their organization and also find out the consumer perception about the product. We find out the consumer perception about various fruit Juice.
1.3 Objective of the study:
The main purpose of the project is to show the customer preference to select fruit juice by doing a questionnaire based survey. We were instructed from our business communication course lecturer Eng. Mr. Kamrul Hassan to submit a business communication report on a four generetic products . We choose four fruit juice companies that are available in Bangladesh, such as Pran, Acme, Frutika and Shezan mango juice. This project also discusses the frequency table and show graph of different questions about fruit juice. It also helps to know the customer satisfaction level and customer brand loyalty of different brands of fruit juice.
We had some objectives behind making the report. These are: • To know about consumer perception for fruit Juice. • To gather practical knowledge on analyzing companies financially. • To be experienced on gathering survey.
We believe that we were successful to fulfill most of our objectives. Thanks Allah to bless on us.
1.4 Scope:
The main focus of this report is to discuss the customer preference about the fruit juice and the factors which are the reasons to select their product. It also gives a little description about the history, mission, vision, goal and strategy about the industry. The report discusses the products and service they are
1.1 Origin of the report:
This report was conducted and submitted as a partial requirement for the course Business Communication (BUS 231). The report was authorized by Eng. Mr. Kamrul Hassan, Assistant Professor, Department of Business Administration, East West University. The report was prepared jointly by our group members.
1.2 Background of the Study:
We were assigned as a group to have a study on various fruit juice companies of Bangladesh. We have conducted a study on their organization and also find out the consumer perception about the product. We find out the consumer perception about various fruit Juice.
1.3 Objective of the study:
The main purpose of the project is to show the customer preference to select fruit juice by doing a questionnaire based survey. We were instructed from our business communication course lecturer Eng. Mr. Kamrul Hassan to submit a business communication report on a four generetic products . We choose four fruit juice companies that are available in Bangladesh, such as Pran, Acme, Frutika and Shezan mango juice. This project also discusses the frequency table and show graph of different questions about fruit juice. It also helps to know the customer satisfaction level and customer brand loyalty of different brands of fruit juice.
We had some objectives behind making the report. These are: • To know about consumer perception for fruit Juice. • To gather practical knowledge on analyzing companies financially. • To be experienced on gathering survey.
We believe that we were successful to fulfill most of our objectives. Thanks Allah to bless on us.
1.4 Scope:
The main focus of this report is to discuss the customer preference about the fruit juice and the factors which are the reasons to select their product. It also gives a little description about the history, mission, vision, goal and strategy about the industry. The report discusses the products and service they are