A Study on the Influence of External Factors in Purchasing Decision of Property”

Topics: Sampling, Consumer behaviour, Property Pages: 43 (9238 words) Published: July 17, 2010
A STUDY ON THE INFLUENCE OF EXTERNAL FACTORS IN PURCHASING DECISION OF PROPERTY”

PROJECT REPORT

SUBMITTED TO THE
UNIVERSITY OF MADRAS

IN PARTIAL FULLFILLMENT OF THE MASTERS DEGREE IN BUSINESS ADMINISTRATION

SUBMITTED BY
JAYASHREE.M
(Register no. MA81042)

UNDER THE GUIDANCE OF
Mrs.Pallavi , MPM(PhD)

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MEENKASHI SUNDARARAJAN SCHOOL OF MANAGEMENT
[Formerly known as Indian Institute of Engineering Technology] KODAMBAKKAM
CHENNAI-24
JULY
2009

ACKNOWLEDGEMENT

My floral tributes to the almighty who has been the initiating and guiding light in all my endeavors. It is my pleasure to thank my faculty guide Mrs. Pallavi, for her motivation, advice and encouragement. I am highly indebted to her efforts and guidance at each and every stage of the project. I would like to thank our HOD, Mr.Saiju.M.John for giving us the opportunity and support for the successful completion of the project. I would also like to thank our Director, Mr. V. S. Vikram, Meenakshi Sundararajan School of Management for giving us the opportunity and support for the successful completion of the project. I would like to convey my heartfelt thanks to Mr.Gopalakrishnan, Manager- Human Resources in Shriram properties , for having allowed me to do the project in their esteemed organization and for their constant support. I am beholden to my parents, friends and all the respondents for their valuable contribution that were the sources of inspiration and strength for completion of this project work.

CERTIFICATE

It is hereby certified that this dissertation was designed and executed by Miss.Jayashree.M, in partial fulfillment of requirement for the award of the Degree of Masters in Business Administration, University Of Madras. This dissertation in the original work of the said candidate carried out exclusively for the above-mentioned purpose.

Dr.V.S.Vikram Prof.Mrs.Pallavi Director Research Guide

Place: Chennai
Date:

DECLARATION

I hereby that the project work entitled “A Study on the influence of external factors in purchasing decisions” submitted to the university of madras in partial fulfillment of the requirement for the award of the Degree of Masters in Business Administration is a record of original research work Sundararajan School of Management, and that it has not formed the basis of any Degree/ Diploma/ Associate ship/ or other title to any candidate of any university.

JAYASHREE.M
MA81042

CONTENTS
|CHAPTER |TITLE |PAGE NO | | |ACKNOWLEDGEMENTS |i | | |LIST OF TABLES |ii | | |LIST OF FIGURES |iii | |I |1.1 |INTRODUCTION |1 | | |1.2 |OBJECTIVES OF THE STUDY |10 | | |1.3 |STATEMENT OF THE PROBLEM |10 | | |1.4 |SCOPE OF THE STUDY |10 | | |1.5 |LIMITATIONS OF THE STUDY |10 | |II |REVIEW OF...

Bibliography: 1. Kotler Philip, “Marketing Management”, Singapore, Pearson education publication pte.ltd, 2003.
2. Kothari.C.R, “Research Methodology”, New Delhi, Wishwa Prakashan publication (p) ltd, 2003.
3. Sumathi.S and Saravanavel,” Marketing Research and Consumer Behavior”, New Delhi, Vikas publishing house pvt ltd, 2003.
4. Jananee.G, “A Study on Factors contributing to buyers purchasing decision”, MSSM, 2007.
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