A Study on the Factors Influencing Buying Decisions of Non-Durable Goods”
ELIJAH INSTITUTE OF MANAGEMENT STUDIES
(Affiliated to University of Calicut)
CERTIFICATE FROM THE COLLEGE
This is to certify that the project report entitled “A STUDY ON THE
FACTORS INFLUENCING BUYING DECISIONS OF NON-DURABLE GOODS”–with special to reference RANI PRIVATE LIMITED, Vadakara,
submitted in partial fulfillment of the requirement for the award of degree of Master of Business Administration of University of Calicut was carried out by Mr. SHAHID KV.
Dr.C.T.PAUL
Principal
1
CERTIFICATE FROM THE GUIDE
(Affiliated to University of Calicut)
This is to certify that the project report entitled “A STUDY ON THE FACTORS
INFLUENCING BUYING DECISIONS OF NON-DURABLE GOODS”–with
special to reference RANI PRIVATE LIMITED, Vadakara submitted in partial fulfillment of the requirement for the award of degree of Master of Business Administration of University of Calicut was carried out by Mr.SHAHID
KV under my guidance.
Mrs. JYOTHIS RACHEL, MBA (Faculty Guide)
2
DECLARATION
I, Shahid kv declare that the project entitled “A Study on the Factors influencing buying decision of non-durbale goods” with special reference to Rani Private Limited submitted to Calicut University in partial fulfillment of the requirement for the award of the degree of master of business administration is a record of original project work done by me during my period of study in Elijah Institute of Management Studies under the able guidance of Mrs. Jyothis Rachel. I further declare that this project report has not been submitted to any other university/institution/board for award of any degree/diploma
Place: Trichur Date:
SHAHID KV
ACKNOWLEDGEMENT
First and foremost let me sincerely thank ALMIGHTY for the great opportunity and blessings that he has showered up on me for the successful and timely completion of my project work.
3
I extent my sincere gratitude to Dr. C.T. Paul, Principal, Elijah Institute of studies and Dr.
(Affiliated to University of Calicut)
CERTIFICATE FROM THE COLLEGE
This is to certify that the project report entitled “A STUDY ON THE
FACTORS INFLUENCING BUYING DECISIONS OF NON-DURABLE GOODS”–with special to reference RANI PRIVATE LIMITED, Vadakara,
submitted in partial fulfillment of the requirement for the award of degree of Master of Business Administration of University of Calicut was carried out by Mr. SHAHID KV.
Dr.C.T.PAUL
Principal
1
CERTIFICATE FROM THE GUIDE
(Affiliated to University of Calicut)
This is to certify that the project report entitled “A STUDY ON THE FACTORS
INFLUENCING BUYING DECISIONS OF NON-DURABLE GOODS”–with
special to reference RANI PRIVATE LIMITED, Vadakara submitted in partial fulfillment of the requirement for the award of degree of Master of Business Administration of University of Calicut was carried out by Mr.SHAHID
KV under my guidance.
Mrs. JYOTHIS RACHEL, MBA (Faculty Guide)
2
DECLARATION
I, Shahid kv declare that the project entitled “A Study on the Factors influencing buying decision of non-durbale goods” with special reference to Rani Private Limited submitted to Calicut University in partial fulfillment of the requirement for the award of the degree of master of business administration is a record of original project work done by me during my period of study in Elijah Institute of Management Studies under the able guidance of Mrs. Jyothis Rachel. I further declare that this project report has not been submitted to any other university/institution/board for award of any degree/diploma
Place: Trichur Date:
SHAHID KV
ACKNOWLEDGEMENT
First and foremost let me sincerely thank ALMIGHTY for the great opportunity and blessings that he has showered up on me for the successful and timely completion of my project work.
3
I extent my sincere gratitude to Dr. C.T. Paul, Principal, Elijah Institute of studies and Dr.