A Study on People Buying Used Cars
A REPORT ON
“A STUDY ON PERCEPTION OF PEOPLE BUYING USED CARS”
SUBMITTED BY
P.N.PRATYUSHA
ROLL: 10132
A REPORT ON
“A STUDY ON PERCEPTION OF PEOPLE BUYING
USED CARS”
SUBMITTED BY
P.N.PRATYUSHA
ROLL: 10132
BATCH XVIII, 2010-2012
Report submitted in partial fulfillment for the award of
Post Graduate Diploma in Management
VIGNANA JYOTHI INSTITUTE OF MANAGEMENT
(APPROVED BY AICTE, MINISTRY OF HRD, GOVT. OF INDIA)
BACHUPALLY, HYDERABAD.
ACKNOWLEDGEMENT
I hereby convey my deep acknowledgement to all those who made it possible for me to complete this project, by extending their support and continuous co-operation.
I would like to acknowledge the consistent encouragement extended by Dr. Kamal Ghosh Ray, Director and Dr. Ch. S. Durga Prasad, Dean-Academic Planning of Vignana Jyothi Institute of Management.
Finally, I would like to thank all the people who helped in my survey and my VJIM batch mates without whom this dissertation work would not have been successfully completed.
Contents Introduction: 5 History of automobiles 5 Changing faces of cars 7 Used cars 10 Used cars industry 10 Growth in Used Cars Industry 11 Growing trend of used car markets in india 12 Maruti suzuki india limited 14 Maruti true value 15 Mahindra & Mahindra Motors 16 Mahindra first choice wheels 18 Ford motors: 19 Ford assured: 20 Auto companies take pre-owned route to drive sales: 21 Research objective 23 Research methodology 23 Research problem: 23 Type of Research: 23 Data collection: 23 Primary data: 23 Secondary data: 23 Sampling technique: 23 Sample size: 23 Data representation technique and tools 23 Analysis 24 Observations and interpretations 30 Conclusions: 31 Limitations 32 Suggestions 32 Questionnaire 33
Introduction:
History of automobiles:
Horses had dreams of them since time immemorial, but it was only in the 18th century that the first horseless carriage actually
“A STUDY ON PERCEPTION OF PEOPLE BUYING USED CARS”
SUBMITTED BY
P.N.PRATYUSHA
ROLL: 10132
A REPORT ON
“A STUDY ON PERCEPTION OF PEOPLE BUYING
USED CARS”
SUBMITTED BY
P.N.PRATYUSHA
ROLL: 10132
BATCH XVIII, 2010-2012
Report submitted in partial fulfillment for the award of
Post Graduate Diploma in Management
VIGNANA JYOTHI INSTITUTE OF MANAGEMENT
(APPROVED BY AICTE, MINISTRY OF HRD, GOVT. OF INDIA)
BACHUPALLY, HYDERABAD.
ACKNOWLEDGEMENT
I hereby convey my deep acknowledgement to all those who made it possible for me to complete this project, by extending their support and continuous co-operation.
I would like to acknowledge the consistent encouragement extended by Dr. Kamal Ghosh Ray, Director and Dr. Ch. S. Durga Prasad, Dean-Academic Planning of Vignana Jyothi Institute of Management.
Finally, I would like to thank all the people who helped in my survey and my VJIM batch mates without whom this dissertation work would not have been successfully completed.
Contents Introduction: 5 History of automobiles 5 Changing faces of cars 7 Used cars 10 Used cars industry 10 Growth in Used Cars Industry 11 Growing trend of used car markets in india 12 Maruti suzuki india limited 14 Maruti true value 15 Mahindra & Mahindra Motors 16 Mahindra first choice wheels 18 Ford motors: 19 Ford assured: 20 Auto companies take pre-owned route to drive sales: 21 Research objective 23 Research methodology 23 Research problem: 23 Type of Research: 23 Data collection: 23 Primary data: 23 Secondary data: 23 Sampling technique: 23 Sample size: 23 Data representation technique and tools 23 Analysis 24 Observations and interpretations 30 Conclusions: 31 Limitations 32 Suggestions 32 Questionnaire 33
Introduction:
History of automobiles:
Horses had dreams of them since time immemorial, but it was only in the 18th century that the first horseless carriage actually
References: * www.wikipedia.org/usedcar * www.marutisuzuki.com * www.marutitruevalue.com * www.mahindra.com * http://en.wikipedia.org/wiki/Ford_Motor_Company * http://franchiseinindia.blogspot.com/2010/01/mahindra-first-choice-to-aim * http://automobiles.mapsofindia.com/second-hand-car-market-in-india/used-cars.html * Marketing management by Philip Kotler,12th edition