A Study on Motivation
INTRODUCTION
One of the primary concerns in healthcare sector centres around the issue of patient satisfaction. In today’s market, individuals are faced with many different options when deciding on a specific healthcare provider. Thus, a healthcare organization’s reputation for its commitment to quality and patient-centred customer service stands as the main criteria for individuals in choosing a healthcare service provider (Stavins, 2006).
The last few decades have a spectacular development in the health and hospital consciousness of the public. The general public is more alert to its health and in accepting the role of hospital in their daily life. People have gradually rid themselves of their old prejudices. The patient of yesterday approached the hospital with reluctance, apprehension and fear of death; today they enter it willingly with confidence and with hope of improved health and longer life. Over the past several years, the issue of patient/customer satisfaction has gained increasing attention from executives across the healthcare industry. Hospitals represent a sizable investment of resources. There is increasing concern to improve the quality of administration in our hospitals to meet the rising expectation of the people. There are new needs and new demands. As a result, industry leaders have been focusing their attention on improving patient/customer satisfaction through various initiatives. It demands for the availability of newer diagnostics, treatment procedures, equity, accountability, and many others.
Motivation can be defined as the processes that account for an individual's intensity, direction and persistence of effort toward attaining a goal. In most cases motivation stems from a need which must be fulfilled, and this in turn leads to a specific behavior. Fulfillment of needs results in some type of reward, which can be either intrinsic or extrinsic. The former are derived from within the individual, e.g. taking pride and feeling good
One of the primary concerns in healthcare sector centres around the issue of patient satisfaction. In today’s market, individuals are faced with many different options when deciding on a specific healthcare provider. Thus, a healthcare organization’s reputation for its commitment to quality and patient-centred customer service stands as the main criteria for individuals in choosing a healthcare service provider (Stavins, 2006).
The last few decades have a spectacular development in the health and hospital consciousness of the public. The general public is more alert to its health and in accepting the role of hospital in their daily life. People have gradually rid themselves of their old prejudices. The patient of yesterday approached the hospital with reluctance, apprehension and fear of death; today they enter it willingly with confidence and with hope of improved health and longer life. Over the past several years, the issue of patient/customer satisfaction has gained increasing attention from executives across the healthcare industry. Hospitals represent a sizable investment of resources. There is increasing concern to improve the quality of administration in our hospitals to meet the rising expectation of the people. There are new needs and new demands. As a result, industry leaders have been focusing their attention on improving patient/customer satisfaction through various initiatives. It demands for the availability of newer diagnostics, treatment procedures, equity, accountability, and many others.
Motivation can be defined as the processes that account for an individual's intensity, direction and persistence of effort toward attaining a goal. In most cases motivation stems from a need which must be fulfilled, and this in turn leads to a specific behavior. Fulfillment of needs results in some type of reward, which can be either intrinsic or extrinsic. The former are derived from within the individual, e.g. taking pride and feeling good