A Study on Market Potential of Jotun Paints

Powerful Essays
Topics: Marketing
CONTENTS

Serial No.
Chapter
Pg. No.

1.
INTRODUCTION

2.
RESEARCH DESIGN

3.
COMPANY PROFILE

4.
ANALYSIS AND INTERPRETATION

5.
FINDINGS AND RECOMMENDATIONS

6.
CONCLUSION

7.
ANNEXURE

8.
BIBLIOGRAPHY

LIST OF TABLES
SL.NO PARTICULARS PG.NO
1 Table showing type of outlet
2 Table showing the respondents with more than one store across across Bangalore
3 Table showing the area of the shop Vs number of people employed
4 Table showing type of outlet (exclusive or multi-brand)
5 Table showing the products stocked by the respondents
6 Table comparing sales % from paints
7 Table showing the lean/peak/average period for paint sales
8 Table showing the brands of paints stocked & % contribution of sales
9 Table showing type of paint stocked and % contribution
10 Table showing product & reason for fast sale
11 Table showing the outlets having Color Mixing Machines (MCD)
12 Table showing companies which supply MCD’s
13 Table showing outlets having warehousing & transportation facility
14 Table showing outlets having tie-ups with contractors, institution or own teams
15 Table showing respondents undertaking of supply & apply jobs
16 Table studying company’s criteria for damaged products
17 Table studying benefits got from the various paint companies
18 Table showing outlet turn-over per day
19 Table studying opinion about the various paint brands

LIST OF GRAPHS
SL.NO PARTICULARS PG.NO
1 Graph showing type of outlet
2 Graph showing the respondents with more than one store across across Bangalore
3 Graph showing the area of the shop Vs number of people employed
4 Graph showing type of outlet (exclusive or multi-brand)
5 Graph showing the products stocked by the respondents
6 Graph comparing sales % from paints
7 Graph showing the lean/peak/average period for paint sales
8 Graph showing the brands of paints stocked & % contribution of sales
9



Bibliography: 1. Kotler Philip and Armstrong. Principles of marketing. Printice-Hall of India Publications,(New Delhi : 2002) 2. Kothari C.R., Research Methodology. New Age International (New Delhi : 2003) 3. Journals of the Company 4. Annual report of the company 5. http://www.scribd.com/doc/5690174/Research-Report-1

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