A PROJECT REPORT ON “ A STUDY ON CUSTOMER SATISFACTION AT SHRI GANPATI HONDA (TWO WHEELER) IN BHOKARDAN”
ABRAR K. SHAIKH
Prof. Miss. RUCHITA RAMANI
IN PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE AWARD OF DEGTREE OF MASTER OF BUSINESS ADMINISTRATION (MBA) AFFILIATED TO UNIVERSITY OF PUNE.
THROUGH ASM’s Institute of Professional Studies Pimpri, Pune – 411018. Batch (2012-14)
The sense of contentment and elation that accompanies the successful working of this project would be incomplete without mentioning the names of the people who helped me to accomplish this project, people whose constant guidance, support and encouragement resulted in its realization. I am highly indebted to ASM’s IPS for providing me with the opportunity to be able to do my Summer Internship in Shri Ganpati Honda (Two Wheeler) Pvt., Ltd in Bhokardan Dist. Jalna. My earnest thanks to my company guides. Mr. Pratik Deshmukh (Owner) for his valuable guidance and support in insuring me a free hand during the course of the work. I also thanks to my faculty guide Prof. Miss. Ruchita Ramani ASM’s IPS, Pune for the inspiration and guidance which enabled me to take up work which made me learn new things and concepts about the industry of market research.
I am Abrar Kaisar Shaikh a student of ASM’s Institute of Professional Studies, Pimpri (Pune) hereby declare that the project entitled “A Study of Consumer Satisfaction at Shri Ganpati Honda (Two Wheeler) Pvt. Ltd., Bhokardan Dist. Jalna” is my original work as all the information, facts, figures and procedures in this project are based on my own experience and study during the training.
/ Abrar Kaisar Shaikh
Place: - Pimpri (Pune).
This report has been exclusively prepared Shri Ganpati Honda (Two Wheeler) Pvt. Ltd., Bhokardan Dist. Jalna. The purpose of the report is “A Study on consumer satisfaction”. The finding of market survey conducted of behalf of the company in selected places like Bhokardan between two month. As a part of the MBA Programme the student has to undergo training for a limited period in an organization in functional area like marketing finance human resource management etc. The main objective of the research is the orientation of student to the industrial environment in which he will be working after completion of MBA course. The objective is to test ability of researcher to work in any functional area. Student Information Organization Description 1) Name of the Organization
Abrar K. Shaikh
:- Shri Ganpati Honda (Two Wheeler) Pvt. Ltd., Bhokardan, Dist. Jalna–431114 (Maharashtra)
2) Main activity of the organization Methodology used 1) Field call 2) Phone call 3) Data collection Finding :-
: - Bikes selling and servicing.
1) Customer satisfied by the price, working and mileage. 2) Honda (Two Wheeler) has a lot of opportunities to improve business in market. Suggestion :1) Honda (Two Wheeler) should entertain the customer complaints seriously. 2) Meeting all the members of Honda (Two Wheeler) it supply chain & ensure proper co-ordination.
Sr. No. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. Introduction Industry Profile Company Profile Literature Survey Objective & Scope Research Methodology Data collection & Data Analysis Observation & Findings Limitations Suggestions & Recommendations Conclusions Bibliography / Reference Annexure Questionnaire Content Page No. 01 06 10 18 21 23 30 42 44 46 48 50 52
CHAPTER NO – 1 INTRODUCTION
What is consumer satisfaction?
Consumer satisfaction a term frequently used in marketing is a measure of how products and services supplied by a company meet or surpass customer exception. Consumer satisfaction is defined as “The number of
customers or percentage of total customers, whose reported experience with a firm, its products or its...
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