A Study of Swot Analysis of Ginger Group of Hotels

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A Study of SWOT Analysis of Ginger Group of Hotels
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(A Project submitted towards the partial fulfilment of the assessment in the subject of Strategic Management)
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National Law University
Jodhpur

CONTENTS

|SERIAL NUMBER |CHAPTERS |PAGE NUMBER |
| |EXECUTIVE SUMMARY |4 |
| |OBJECTIVES |5 |
| |RESEARCH METHODOLOGY |5 |
|CHAPTER – 1 |SWOT ANALYSIS: AN INTRODUCTION |6-16 |
|CHAPTER-2 |GINGER GROUP OF HOTELS: AN INTRODUCTION |17-22 |
|CHAPTER-3 |DATA TABULATION |23-34 |
|CHAPTER-4 |ANALYSIS |35-41 |
|CHAPTER-5 |CONCLUSION |42-44 |
|CHAPTER-6 |RECOMMENDATIONS |44 |
| |ANNEXURE |45-46 |
| |LIMITATIONS (if any) | |
| |BIBLIOGRAPHY. |47 |



Bibliography: Books: • John A Pearce II, Richard B Robinson, Jr, Strategic Management, Tata McGraw, New Delhi, 9th edn., 2005 • Vipin Gupta, Kamala Gollakota, R. Srinivasan, Business Policy And Strategic Management Conceptsand Applications,Pretince Hall of India, New Delhi, 2nd end., 2008 • Thomas L • Kotler, Philip, Marketing Management (Prentice Hall of India, New Delhi, 11th edn., 2003) • John A • Ramaswamy & Namakumari, Marketing Management (Macmillan Business Books, New Delhi, 3rd edn., 2003) Websites: [8] Ramaswamy & Namakumari, Marketing Management (Macmillan Business Books, New Delhi, 3rd edn., 2003) p.29 [9] Kotler, Philip, Marketing Management (Prentice Hall of India, New Delhi, 11th edn., 2003) p.166 [10] Ramaswamy & Namakumari, Marketing Management (Macmillan Business Books, New Delhi, 3rd edn., 2003) p.28 [11] Ibid.

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