A Study of Customer Preference Towards Various Stock Brokerage Firms in Indore

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RESEARCH PROPOSAL

A Study of Customer Preference towards various Stock Brokerage Firms in Indore

November 20, 2012

Submitted To : Submitted By :
Dr. Yamini Karmarkar Dhwanil Mehta IM 2K9 36 Himanshu Patidar IM 2K9 47
Title
A Study of Customer Preference towards various Stock Brokerage Firms in Indore.

Index
S.No. Particulars Page No.
1 INTRODUCTION 03
2 RESEARCH QUESTION 04
3 RESEARCH OBJECTIVE 04
4 RESEARCH METHODOLOGY 05
5 EXPECTED OUTCOMES 09
6 LIMITATIONS OF RESEARCH 09

Introduction
This research is regarding the secondary market trading in India and its main objective is to understand customers’ preference towards stock brokerage firms in Indore. In the last decade, India’s GDP has raised from 414 billion dollar in 2001 to 1.85 trillion dollars in 2012. This growth in size of Indian economy has been complimented by 8 fold increase in the market capitalization of the Indian companies. So people are now investing more in stock market to increase the value of their money. Capital markets are in existence in India since a long time. There are about 11 million DEMAT accounts and 1 million daily active traders in India.
Indian stock market is one of the oldest stock markets in Asia with a glorious past that caters to the huge population of India and gives them investment opportunities. In 1875 Bombay Stock Exchange (BSE) was established by 22 brokers. From that time onwards the Indian Stock market has grown in leaps and bounds, and has become a forceful and competent stock market in the international level. Earlier days a stock was represented by a stock certificate which was a piece of paper that was proof of your ownership. But in today’s computer age, your stock is stored electronically by your broker. This is done to make the shares easier to

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