A Study of Customer Preference Between Direct to Home (Dth) and Cable T.V Services

Topics: Satellite television, Cable television, Coaxial cable Pages: 19 (5010 words) Published: August 4, 2013
Summer Internship Project Report
On
A study of customer preference between direct to home (DTH) and cable T.V services

By
Aviral Chetal
A0102212184
MBA – Marketing & Sales
2012-2014
Under the Supervision of
Prof Ramesh Bagla

In Partial Fulfillment of the Requirements for the Degree of Master of Business Administration
At
AMITY BUSINESS SCHOOL,
AMITY UNIVERSITY,
SECTOR 125, NOIDA - 201303,
UTTAR PRADESH, INDIA

DECLARATION

Title of the Project

“A study of customer preference between direct to home (DTH) and cable T.V services”.

I Declare

a) That the work presented for assessment in this Summer Internship Report is my own, that it has not previously been presented for another assessment and that my debts (for words, data, arguments and ideas) have been appropriately acknowledged

(b)That the work conforms to the guidelines for presentation and style set out in the relevant documentation.

Date- AVIRAL CHETAL
A0102212184 MBA- M&S 2012 - 2014

CERTIFICATE

I PROF RAMESH BAGLA , hereby certify that AVIRAL CHETAL, a student who is pursuing his Masters of Business Administration at Amity Business School, Amity University Uttar Pradesh has completed the project report on “Devising a strategy to penetrate into photography channel & to demonstrate its increased sale of blank optical media and flash storage media”, under my guidance.

PROF RAMESH BAGLA Amity Business School, AUUP

ACKNOWLEDGEMENT

First of all I would like to extend my utmost regard to TATA SKY LTD who provided me such a great opportunity and gave me a chance to work in such world class organization.

I am indebted to my industry guide, Mr. Vikas Singhal, General Manager, Tata SkyLtd. Who gratified me their valuable inputs and special thanks to Mr. Bist , Vice President , Tata Sky Ltd. without whose guidance, I would not have been able to complete this project successfully.

I would like to take this opportunity to express my gratitude to my faculty mentor Prof Ramesh Bagla, Amity Business School, Amity University, Uttar Pradesh for his continued guidance and support. I am also gratified by the valuable inputs received from other faculty members of my institute, who helped me to complete this project successfully.

Also I would like to thank all the Distributers, Stockist and Retailers who took take their valuable time for giving proper feedback, without them this project would not have been successful.

AVIRAL CHETAL AMITY BUSINESS SCHOOL AMITY UNIVERSITY, UTTARPRADESH

TABLE OF CONTENTS
DECLARATION
CERTIFICATE
ACKNOWLEDGEMENT
LIST OF TABLES
LIST OF FIGURES
ABSTRACT

1. INTRODUCTION1
1.1 Background 1
1.2 Company Profile 2
1.3 PHILIPS in INDIA 5
1.4 PHILIPS way of working 6
1.5 Vision, Mission and values of PHILIPS 7
1.6 Product Portfolio 8

2. REVIEW OF LITERATURE...

References: Kotler. P, Armstrong. G, Agnihotri. P. Y, Haque. E. U (2012), Principle of Marketing (13th edition), Dorling Kindersley (India) Pvt Ltd, lincensees of Pearson Education in South Asia.
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