Preview

A Research Proposal on ''Family Influence on Consumer Home Appliаnces Purchasing Behavior''

Powerful Essays
Open Document
Open Document
1656 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
A Research Proposal on ''Family Influence on Consumer Home Appliаnces Purchasing Behavior''
FAMILY INFLUENCE ON CONSUMER HOME APPLIАNCES PURCHASING BEHAVIOR:
AN EMPIRICAL STUDY IN DHAKA CITY

Thesis Proposal
On
FAMILY INFLUENCE ON CONSUMER HOME APPLIАNCES PURCHASING BEHAVIOR:
AN EMPIRICAL STUDY IN DHAKA CITY.

Table of Content Content | Page | 1.0 Introduction | 4 | 1.1 Background of the study | 4 | 1.2 Rational of the study | 5 | 1.3 Scope and objectives | 5 | 1.4 Research questions | 6 | 1.5 Hypotheses | 7 | 2.0 Methodology | 9 | 2.1 Research design | 9 | 2.2 Data collection method | 9 | 2.3 Sample selection | 9 | 2.4 Data processing and data analysis | 9 | 3.0 Tentative work plan | 10 | 4.0 References | 10 |

1.0 Introduction

In Bangladesh, demand for Home Appliance (Television, Microwave oven, Washing Machine) is growing very fast. There are more people interested in home appliances than before because of shortage of time and engagement in job. Nowadays, home appliances are a part of life for a lot of people, especially for women. The key factor which determines purchase behavior is career and abundance of daily life activity. Consumers are more aware of their food habit, entertainment and easiness in their daily life and therefore they are willing to pay for products which reduce their time in household job and provide them some extra scope to have more spare time for entertainment. At the moment, home appliances (Television, Microwave oven, Washing Machine) have a greater influence than they have in the past. There is a rapid change in the purchase behavior of consumers because the quality of life is increasing and the world is shrinking. Therefore, the convenience of buying product makes some people think more easily to buy foreign home appliance brand or imported product without going aboard. They can easily communicate with the family members and with peers before buying a product. Home appliances (Television, Microwave oven, Washing Machine)are the popular products


References: Nair, D. V. K. and D. P. P. R. (2007), “A Study on Purchase Pattern of Cosmetic among Consumers in Kerala”, International Marketing Conferonence on Marketing & Society, Singapore: M.A.K. Pooler, J. (2003), Why We Shop. Emotional Rewards and Retail Strategies, Connecticut: Praeger. http://yordam.manas.kg/ekitap/pdf/Manasdergi/sbd/sbd19/sbd-19-05.pdf
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Good Essays

    How Would You Characterize the Large Household Appliance Industry and Market?
    • 1152 Words
    • 3 Pages

    How Would You Characterize the Large Household Appliance Industry and Market?

    Consumers buy large household appliances most likely for replacement of the existing and/or broken one which has very high rate (70%) and the rest 30% for first time buyers and desired upgrade buyers according to data in the United States for retail chain. Further, data information showed that independent appliance retailers only have 47% due to product failure, 17% for remodel, 15% for first-time buyer, 11% for upgrading, and 10% for moving (Kerin & Peterson, 2010). In addition, it is similar to other products consumer are very high brand loyalty that they usually buy the same brand for replacement. Other factors are not less important attributes which are ranked by U.S consumers such as store placed in the first, next best deal, then convenience, and service and knowledge which play very…

    • 1152 Words
    • 3 Pages
    Good Essays
    Read More
  • Powerful Essays

    Analyzing and Planning on Expanding Overseas Cosmetics Market
    • 2794 Words
    • 12 Pages

    Analyzing and Planning on Expanding Overseas Cosmetics Market

    Cosmetic industry, perfume and personal care products can trace back to 16h century, ancient Roman and ancient Egyptian spread balm on to their bodies and even on their weapons. It also lights up our colorful daily life According to the analysis report of Euromonitor International, the value of cosmetics industry in year 2007 climbed up to US$290.90 billion (Euromonitor, 2008). This figure is still continually reaches a higher amount than previous year. It is the industry that not seriously influenced by the financial crisis staring at the late 2007. As a cosmetic company in Australia, we have full of interests aiming to the global market after the recovery of recent financial crisis. We have 4 developed countries the select from as our next market targets, Japan, France, Germany and Italy. These four countries are all known as both the large consumers and manufacturers.…

    • 2794 Words
    • 12 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Mineral Makeup Marketing Study
    • 4860 Words
    • 20 Pages

    Mineral Makeup Marketing Study

    Kumar, S. (2005). “Exploratory Analysis of Global Cosmetic Industry: major players, technology and market trends”. Technovation 25.…

    • 4860 Words
    • 20 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Aqua White Proposal for Mktg Plan
    • 7765 Words
    • 32 Pages

    Aqua White Proposal for Mktg Plan

    "Thailand cosmetics and toiletries Market research and trend analysis, 2005". Retrieved July 01, 2007, from http://www.the-infoshop.com/study/eo32186-cosmetics.html .…

    • 7765 Words
    • 32 Pages
    Powerful Essays
    Read More
  • Good Essays

    Accg308
    • 337 Words
    • 2 Pages

    Accg308

    Consumer satisfaction is critical for success of any organization (Scribd, n.d). Understanding consumer spending patterns can well be achieved through good analysis of consumer behavior. Consumer behavior can be defined as all activities leading to acquisition of a product or service (Mokhlis, 2006). In Malaysia, the consumers can be divided into Malays and Chinese groups (Sian, 2009). Major channels of advertisements are through newspapers and through communication with friends (Sian 2009). Both Malays and Chinese are very cautious and usually demand a lot of information prior to making purchases (Sian, 2009). In analyzing and marketing products in Malaysia, critical analysis of the two groups is essential. Malays require a greater amount of information as compared to much richer Chinese population (Sian, 2009). Chinese are less religious and more urban contrary to Malays who are more religious and mostly leave in rural areas (Sian, 2009). Chinese are more willing to accept risk and therefore can be able to invest in many risky products (Lau et al, n.d).…

    • 337 Words
    • 2 Pages
    Good Essays
    Read More
  • Powerful Essays

    Cosmetic Mk in Thailand
    • 1147 Words
    • 5 Pages

    Cosmetic Mk in Thailand

    With a total potential customers base of 18 million (women between the age of 15 to 50 years old), most of them are salary workers and students, Thailand’s market for cosmetic products has a strong group of potential buyers. Political stability after the general election due by or before the end of this year should bring back the consumers’ confidence. Consumer spending is expected to grow positively after a new government is formed.…

    • 1147 Words
    • 5 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Marketing Strategy Based on the Family Decision-Making Process
    • 1122 Words
    • 5 Pages

    Marketing Strategy Based on the Family Decision-Making Process

    work, she has to do housework so that the house won't fall into a mess. But the fact…

    • 1122 Words
    • 5 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Child Influence on Family Purchasing Behaviour
    • 2266 Words
    • 10 Pages

    Child Influence on Family Purchasing Behaviour

    Chaffee et al. (1971, p331) develop a framework on family communications. Socio-orientated is a type of parental style that a child has to accept his or her parent values and instruction without disagreement. The second type of parental style is concept orientated, which is more open and encourages child to develop his or her own idea. Four different types of communications: “Laissez-faire,” “Protective,” “Pluralistic,” and “Consensual” are classified according to levels of two above-mentioned orientations. When both levels of socio- and concept- orientation are low, it is classified as “Laissez-faire” families. There is lack of parent-child communication in those families. When Socio-orientation is high and conceptorientation is low, it is a protective family. Obedience and family harmony are stressed. Pluralistic families encourage open communication and child’s independent thinking. High concept-orientation and low socio-orientation is…

    • 2266 Words
    • 10 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Importing a Foreign Product in Bangladesh
    • 2240 Words
    • 9 Pages

    Importing a Foreign Product in Bangladesh

    White appliance is a foreign company and it’s trying to get in Bangladeshi market. In Bangladesh the average monthly income is about 500 dollar a month which is 35000 in Taka. So the income scale is medium. According to our survey we figured out that microwave oven is used by the people whose income scale is about 70000-80000 or higher in the month. If we consider the social class, we found the people from the higher and higher middle class are using the microwave oven and the rest of the people are comfortable with the gas stove. In Bangladesh, the market of microwave oven is not that good enough. Our company cannot sustain in this limited amount of market. The company actually wants a huge market to do business. In this case, we got only one option and that s to expand the usage of microwave oven in the country and to do so we need to target a new segment. We can’t just work on only two classes. Rather we need to concentrate on the middle class and upcoming middle class people.…

    • 2240 Words
    • 9 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    A Study of Consumer Perception and Brand Awareness of Siemens Refrigerator
    • 10847 Words
    • 44 Pages

    A Study of Consumer Perception and Brand Awareness of Siemens Refrigerator

    Siemens Bangladesh limited, “A market study for increasing market share of Home Appliances in Asia Pacific Region.”…

    • 10847 Words
    • 44 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Consumer Preference and Buying Behaviour
    • 1129 Words
    • 5 Pages

    Consumer Preference and Buying Behaviour

    PROJECT REPORT ON "Consumer Preference and Buying Behaviour towards Washing Machines and Refrigrator" Supervisor : Submitted by : Lecturer Enrolment No. MBA IV Sem. (Marketing) Remarks of Evaluator Approved/Disapproved Approved/Disapproved (I Evaluation) (II Evaluation)…

    • 1129 Words
    • 5 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    A Comparative study on Fundamental and technical analysis as an Indicator for Investment decision making
    • 11081 Words
    • 45 Pages

    A Comparative study on Fundamental and technical analysis as an Indicator for Investment decision making

    CONTENTS CHAPTERS PARTICULARS PAGE NO. 1. INTRODUCTION AND RESEARCH METHODOLOGY 3-6 1.1 Introduction 3 1.2 Research Methodology 4 1.2.1 Need for the study 4 1.2.2 Objectives of the study 4 1.2.3Sources of Data 5 1.2.4Research Design…

    • 11081 Words
    • 45 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Bridging the Gap: The Effect of Verbal Incompetence between Students and Lecturers in IICS
    • 2496 Words
    • 10 Pages

    Bridging the Gap: The Effect of Verbal Incompetence between Students and Lecturers in IICS

    Communication incompetence is a matter that is not to be taken lightly by anybody, students and lecturers especially. This is because; this problem can have a negative side effect to students in their studies and social interactions. In this research, I would like to find out a few suggestions on how this communication problem can be bridged so that slowly, students of INTI International College Subang can take actions in order to decrease the gap they have between them and their lecturers and hopefully these suggestions that was given can help them to build up their self-confidence and boost up their charisma when communicating with their lecturers and/or generally.…

    • 2496 Words
    • 10 Pages
    Powerful Essays
    Read More
  • Best Essays

    How do men and woman differ in terms of use of unisex products
    • 3650 Words
    • 15 Pages

    How do men and woman differ in terms of use of unisex products

    8. “A Study on the Purchase Behaviour and Cosmetic Consumption Pattern among Young Females in Delhi and NCR” , A. B. Junaid, R. Nasreen, F. Ahmed, pp. 205-211, Journal of Social and Development Sciences Vol. 4, No. 5, May 2013 (ISSN 2221-1152).…

    • 3650 Words
    • 15 Pages
    Best Essays
    Read More
  • Powerful Essays

    factors affecting consumer behaviour
    • 8832 Words
    • 34 Pages

    factors affecting consumer behaviour

    These variables and the buying process are usually affected by relations with other people too. The study will look at how individuals interact with family, social class, and other group who may have influences.…

    • 8832 Words
    • 34 Pages
    Powerful Essays
    Read More

Related Topics