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In today’s competitive business environment, mobile operators have to compete in the industry by facing the problems and overcome it, taking initiative considering the prospects of the industry, and finally taking marketing strategy for the customers and overall the industry. If Government, authorities, companies will give attention in this sector then whole industry will be benefited as well as general people, country and companies. The main objective of this term paper is to show the problems and prospects of telecommunication. It can be said that the Bangladesh telecom market has a lot of potential to offer considering strategically ignorable or somehow alterable threats. The market looks very potential and prospective. Lots of opportunities are waiting.
Telecommunication Sector in Bangladesh: The liberalization of Bangladesh’s telecommunications sector began with small steps in 1989 with the issuance of a license to a private operator for the provision of inter alia cellular mobile services to compete with the previous monopoly provider of telecommunications services the Bangladesh Telegraph and Telephone Board (BTTB). Significant changes in the number of fixed and mobile services deployed in Bangladesh occurred in the late 1990s and the numbers of services in operation have subsequently grown exponentially in the past five years. The incentives both from government and public sectors have helped to grow this sector. It is now one of the biggest sectors of Bangladesh. As a populous country, its huge market has attracted many foreign investors to invest in this sector. The telecom sector in Bangladesh is rapidly emerging. Bangladesh Telecommunication Regulatory Commission (BTRC) is the regulatory authority for this sector, overseeing licensing, policy etc. There are 10 types of telecom operators in Bangladesh. There are 6 mobile phone operators in Bangladesh. These are: Grameenphone Ltd.: Branded as Grameenphone, h Telephone Ltd.: Branded as Citycell, Airtel Bangla Ltd. Branded as Airtel, Teletalk Bangladesh Ltd.: Branded as Teletalk The number of mobile phone subscribers in BSheba Telecom Ltd.: Branded as Banglalink, Axiata Bangladesh Ltd: Branded as Robi, Pacific Bangladesh as of February 2009 was 45.21 million, rising to 76.43 million at the end of June 2011.The problems of telecommunication sector are costing, network, confusing offer, internet service, Change of Government Policy Time to Time, Bureaucracy Problem, technological Problem, Bandwidth Limitation, Lack of Local Entrepreneur, Technological Dependency, Lack of Proper Supervision, Misuse of VOIP, Glass Ceiling Barrier by Government Owned Firm, Barriers to Entry, Threat from Substitute Products, Aggressive SMS and Network Disturbance. The prospects of telecommunication sector are unsaturated Industry, Potential Earning Source of Government Revenue, Density of Population (User), Developing Economy (SME), Future Probability of Adopting High Level Technology, Employment Generation, Complete Communication Package, More Value Added Services, Bargaining Power of Suppliers, Bargaining Power of Customers and Potential Entrants. Segmentation, target market, positioning and marketing mix of telecommunication sector are analyzed in this part. The aim of the study of this thesis report is to analyze the problems and prospects of telecommunication sector and as well as to analyze the marketing strategy of telecom operators of this country.
1.2. Origin of the Report:
We are the student of school of business of United International University. We completed our report under our course instructor Md. Kaium Hossain.We got the opportunity to do the report under him.
1.3. Purpose of the Study:
The main purpose of this report is fulfill the partial requirement of our course and...
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