A Reply Sent to an Erring Customer

Topics: Proposal, Proposals, Marketing, Cheque, Clearing / Pages: 2 (335 words) / Published: Jul 24th, 2013
Comment on the appropriateness of the sender’s tone to a customer

By understanding the case, after various discussion within the internal, the answer to the Customer may cause heated exchanges within the business dependability. As the customer is still lively with the business and payments are received time to time in unbalanced stages it is not necessary to notify about the harsh measurements.
The suggestions offered to them is more than sufficient to think over to them for repayment of dues and continue the business with good relationship and the insisted the customer to do the business with additional 3% discount on the sales made from then on by cash.

Point out the old – fashioned phrases and expressions.

Rewrite the reply according to the principles of effective writing in business

We are very thankful on receipt of your cheque for Rs. 25,000/- vide your letter dated 23rd against our outstanding balance. We have debited the same to your account and the current outstanding balance is Rs.85000/-. We have been writing you often to clear all our dues and the response for your side is not satisfactory.
As an ancient customer we have provided you sufficient time to clear your dues and the business with you not withdrawn even after more resistance from the management. After several discussions between the management, we propose you a solution by clearing the dues by equal installments in 5 months by providing post-dated cheques to avoid any harsh measurements.
We reiterate you once again to resolve this issue very diplomatically by accepting the proposal. Also we have decided not lose our ancient customer and it was decided to continue the business in cash by providing additional discount of 3% of any purchase.
We hope that the above proposal and additional discount shall benefit yourself in your profit. We anticipate your early reply to avoid any closure of accounts and other harsh measures.
We are looking forward your kind cooperation in

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