A Project Report on Study of the Axis Bank Its Financial Services and Consumer Perception of Its Services.

A PROJECT REPORT ON STUDY OF THE

AXIS BANK ITS FINANCIAL SERVICES
AND CONSUMER PERCEPTION OF ITS SERVICES.

Submitted in Partial Fulfillment of the
Requirements for the degree of

Master of Business Administration
In Pondicherry University

Session- 2009-2011

Submitted by : - Farhan Khalid
Enrolment no. : - 2209370009
MBA :- Finance

DIRECTORATE OF DISTANCE EDUCATION
PONDICHERRY UNIVERSITY
PONDICHERRY- 605 014

2011

CERTIFICATE OF THE GUIDE

This is to certify that the Project Work Titled “AXIS BANK- ITS FINANCIAL SERVICES AND CONSUMER PERCEPTION OF ITS SERVICES” is a bonafide work of Mr. Farhan Khalid, Enrolment No.: 2209370009 Carried out in partial fulfillment for the award of degree of MBA (Finance) of Pondicherry University under my guidance. This project work is original and not submitted earlier for the award of any degree / diploma or associateship of any other University / Institution.

Signature of the Guide

Place:
Date:

Student’s Declaration

I, Mr. Farhan Khalid hereby declare that the Project Work Titled “AXIS BANK- ITS FINANCIAL SERVICES AND CONSUMER PERCEPTION OF ITS SERVICES” is the original work done by me and submitted to the Pondicherry University in partial fulfillment of requirements for the award of Master of Business Administration in (Finance) is a record of original work done by me under the supervision of Mr.……………………….…………………. of ………………………………………………

Enrolment No.: 2209370009

Date: 03-05-2011

Signature of the Student

CONTENTS

CHAPTER I

 CORE BANKING SOLUTION (CBS)
 REAL TIME GROSS SETTLEMENT SYSTEM
 ATM & DEBIT CARDS
 INTERNET BANKING SERVICES
 CHEQUE TRUNCATION
 EASYACCESS SAVINGS ACCOUNT
 PRIME SAVINGS ACCOUNT
 SALARY SAVINGS ACCOUNT
 POWER SALUTE: A SALUTE TO THE DEFENCE FORCES
 AZAADI
 SENIOR PRIVILEGE SAVINGS ACCOUNT
 FOR THE WOMAN OF TODAY – SMART PRIVILEGE SAVINGS ACCOUNT
 A COMPLETE BANKING SOLUTION FOR TRUSTS, ASSOCIATIONS,