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A Feasible Study on China Mobile Expansion in Myanmar

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A Feasible Study on China Mobile Expansion in Myanmar
A Feasible Study on China Mobile Expansion in Myanmar

Master of International Business
Course: Global Business Operations
Course Code: INTBUS 721
Lecturer: Zaidah Mustaffa

Submitted by: Jiaqi Li (Chris)
Content

1. Executive Summary………………………………………………………………………………………………............1
2. Introduction…………………………………………………………………………………………………………………1
3. Company Analysis…………………………………………………………………………………………………………3 3.1 Introduction of China Mobile…………………………………………………………………………………………….3 3.2 Rural-led Strategy and Outcome……………………………………………………………………………………….3 3.3 Overseas Expansion in Pakistan……………………………………………………………………………………….3
4. Country Analysis……………………………………………………………………………………………………….4 4.1 Country Brief………………….…………………………………………………………………………………...4 4.2 Myanmarese telecom industry overview……………………………………………………………………………4 4.3 PEST Analysis…………………………………………………………………………………………………..……...5
5. Entry Mode Analysis………………………………………………………………………………………………………7 5.1 Theoretical Exploration of Motives……………………………………………………………………………………..7 5.2 Entry Mode---Joint Venture (JV)………………………………………………………………………………………..8 5.3 Opportunities and Risks for China Mobile……………………………………………………………………………..8
6. Recommended Management and Operational Practices…………………………………………………………..9 6.1 MNCs-host Government Relationship Analysis………………………………………………………………………9 6.2 Recommendations…………………………………………………………………………………………………......10
7. Conclusion………………………………………………………………………………………………………………..11
8. Appendices……………………………………………………………………………………………………………….12
9. References………………………………………………………………………………………………………………..15

1. Executive Summary This article studies the feasibility of China Mobile entering into Mymarese telecoms industry. Building on several theories and frameworks, this analysis focuses on the possibilities of expansion into Mymarese market (including country analysis), dynamics of China Mobile’s overseas


References: Bhatti, B. (2011). Zong in Pakistan: Failure or Success? TelecomPk. Retrieved August 19, 2012, from http://telecompk.net/2011/06/07/zong-in-pakistan-failure-or-success/ BMI BMI. (2012b). Industry Brief - Government Plans To Open Telecoms Market. Business International Monitor Retrieved August 19, 2012, from http://www.businessmonitor.com.ezproxy.auckland.ac.nz/cgi-bin/request.pl?view=articleviewer&article=637724 BMI Bower, J. L., Leonard, H., & Paine, L. (2011). Capitalism at Risk: Rethinking the Role of Business: Perseus Books Group. CIA. (2012). East & Southeast Asia : Burma. The World Factbook Retrieved August 19, 2012, from https://www.cia.gov/library/publications/the-world-factbook/geos/bm.html#top Dunning, J ITU. (2010). ITU World Telecommunication and Information Society Award 2010 Retrieved August 19, 2012, from http://www.itu.int/net/itunews/issues/2010/04/11.aspx Lieberman, M Limited, C. M. (2012). Company Webs. China Molible Limited Retrieved August 18, 2012, from http://www.chinamobileltd.com/about.php Loyalka, M Luo, Y. (2004). A coopetition perspective of MNC–host government relations. Journal of International Management, 10(4), 431-451. doi: 10.1016/j.intman.2004.08.004 Mcdonald, M Mozur, P., & Osawa, J. (2012). China Mobile sees 150% surge in data traffic. Dow Jones Newswires Retrieved August 19, 2012, from http://www.totaltele.com/view.aspx?C=0&ID=474407 TI Vernon, R. (1966). International Investment and International Trade in the Product Cycle. Quarterly Journal of Economics, 80(May), 190-207. Wikipedia. (2012). Burma. Wikipedia Retrieved August 19, 2012, from http://en.wikipedia.org/wiki/Burma Zong
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