A Feasibility Study of Step-N-Joy Food Haus

Topics: Business, Food Pages: 89 (19005 words) Published: August 26, 2013
A Feasibility Study of
Step N Joy Food Haus
(Concept: Tsinelas-Shaped Wares)

A Project Study Presented to:
The College of Business Administration
Lyceum of the Philippines University
Intramuros, Manila

In Partial Fulfillment of the Requirements for the Degree of Bachelor of Science in Business Administration Major in Operations Management

Submitted By:

Abalos, Steven Dale
Arciaga, Lilian Geanne
Bunquin, Serg George
Flores, Maricar
Mora, Scialfa Ruth
Reoligio, Ma. Catherine
Valderrama, Arlene

Submitted To:

Prof. Priscila D. Rontos

October 2009

TABLE OF CONTENTS

I. SUMMARY OF THE PROJECT1
1.1 Name of the firm1
1.2 Location2
1.3 Brief description of the project3
1.4 Project highlights3
1.5 Project summary3
1.5.1 Market acceptability3
1.5.2 Technical viability4
1.5.3 Management availability4
1.5.4 Financial profitability4
1.5.5 Socio-Economic impact4

II. INTRODUCTION/BACKGROUND OF THE STUDY5
2.1 Brief background/introduction of the study5
2.2 Objectives of the study5-6
2.3 Operational definition of terms7
2.4 Scope and limitation8

III. MARKET STUDY9
3.1 Objective of the study9
3.2 Research methodology9-23
3.3 Demand24
3.3.1 Major Consumers of the Product 24
3.3.2 Consumption for the past five years25
3.3.3 Projected demand25
3.4 Supply26
3.4.1 Supply for the past five years27
3.4.2 Projected supply28
3.5 Demand and supply analysis28
3.6 Competitive Position28
3.6.1 Selling price29-32
3.6.2 Competitiveness of the product33
3.7 Method of transportation34
3.8 Projected sales35
3.9 Market strategies programs36
3.9.1 Product category/quality and style36
3.9.2 Brand37
3.9.3 Place of the store38-44
3.9.4 Pricing44-463.9.5 Promotion/advertising47-48

IV. TECHNICAL STUDY49
4.1 Objective of the study49
4.2 Service49
4.3 Uses of the service50
4.4 Service process51
4.4.1 Description of the process52
4.4.2 Alternative process considered53
4.5 Service schedule54
4.6 Machinery and equipment55-61
4.7 Store location62
4.8 Plant size and layout63-64
4.9 Structure, building and facilities65
4.10 Raw materials and supplies66-67
4.11 Utilities67
4.12 Production cost68
4.13 Manpower68
4.14 Waste disposal68-69

V. MANAGEMENT STUDY70
5.1 Ownership or form of business organization70-71
5.2 Present management and staffing person71-72
5.3 Compensation72-74
5.4 Fringe benefits and facilities of employees74-75
5.5 Recruitment program76-82
5.6 Training program83-84
5.7 Projected timetable85

VI. FINANCIAL STUDY86
6.1 Total project cost86
6.2 Statement of assumptions87-88
6.3 Initial capital requirement89
6.4 Financial statements90
6.4.1 Profit and loss statements90
6.4.2 Cash flow statements91
6.4.3 Balance sheets92-96
6.4.4 Owners and equity statements97-98
6.5 Supporting schedules99
6.5.1 Salaries expense99-1016.5.2 SSS/EC/PhilHealth contributions101-106
6.5.3 Utilities105
6.5.4 Gas and Oil expense106
6.5.5 Depreciation107-108
6.5.6 Withholding Tax108-110
6.5.7 13th Month Pay111

6.6 Financial Ratio Analysis112
6.6.1 Current ratio112
6.6.2 Profitability Ratios113
6.6.2.1 Return on Investment Ratio...
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • Essay on Feasibility Study
  • Essay on Feasibility Study of Food Park
  • feasibility study of a food product Essay
  • Feasibility Study Essay
  • Feasibility Study Essay
  • Feasibility Study Essay
  • Cisco Feasibility Study Essay
  • Feasibility Study Essay

Become a StudyMode Member

Sign Up - It's Free