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A Day in the Life of Alex Sander

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A Day in the Life of Alex Sander
CASE ANALYSIS
A day in the life of Alex Sanders: Driving in the fast lane at Landon Care Products

By
Anshul Gupta
Sayan Ghosh
Neha Shourie
Neha Saraogi

Case Study: A Day in the Life of Alex Sander:
Driving in the Fast Lane of Landon Care Products.

Executive Summary * Alex Sander was the newest and youngest product manager in the toiletries division of Landon care products headquartered in Connecticut. Recently Landon had been acquired by a European based beauty company, Avant-Garde which was planning to take hold of market share in the United States.

* While in Landon care products Alex had successfully rebranded two national skin care products and now Alex’s focus is on new Nourish product launch, the most challenging marketing assignment of his career ever.

* Alex in his early career worked as an account executive in an Ad agency while he was more interested in taking charge of his own creation.

* On one hand Alex was goal oriented, multitasking, efficient, highly focussed and dedicated towards professional commitments, on the other hand Alex was over commanding, impatient and aggressive and an arrogant person who could not explain something more than a couple of times and believed in using temper as an effective management tool.

* A 360o performance review is being conducted at Landon Care Products for the very first time which takes into account feedback from upward, downward hierarchy, colleague and also the customers of an employee in an organisation.

* Alex is doubtful about how the feedback will be used - is it for personal development or performance appraisal?

Issues

* Alex being authoritative, Alex assigned a daunting list of action items to every team member of the product Nourish during the team meeting and also sternly addresses Hansen Leong, Alex’s Assistant for not
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