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A Critical Evaluate And Report Of Naoto Fukasawa

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A Critical Evaluate And Report Of Naoto Fukasawa
A Critical evaluate and report of Naoto Fukasawa

Student Name: Da, LIN
Module Title: Design 1 Semester 1
Module Code: ARTD 6073
Student ID:27289915
Date:10/11/2014
Word account:2038

Contents

Abstract 3
Who is Naoto Fukasawa? 4
What is the philosophy of Naoto Fukasawa 's design? 5
Evaluation of Naoto Fukasawa 6
Debate 11
Conclusion 13
Reference 14

Abstract :
This report is mainly about Naoto Fukasawa and evaluation about him as a product designer, Fukasawa, the Japanese industrial designer has influenced a generation of peers and students looking to mimic his refined aesthetic of elegance and minimalism(Bloomberg businessweek, 2014) the reason why I choose Naoto Fukasawa as the critical evaluate object is that I want to talk about my views on Naoto Fukasawa 's works and explore his design philosophy, It 's amazing job that he did, his products influence continue expanding in the twenty-first century , Apple, Epson, Muji are all have his work, his works in Japanese style which called "Zen" consciousness have some similar point between his work and what Mies van der Rohe said "Less is more" . However, how to correctly understand and evaluate Naoto Fukasawa? He had been surrounded with praised all along, has he been overrated it? Is there any possible improvement for his products-such like his design of a mobile phone which inspired by the shape of potato, this will be mentioned below. I will try to use critical thinking and a set of measure, to analysis and evaluation this famous Japanese design from different perspective .

1.Who is Naoto Fukasawa?

Born in the Yamanashi Prefecture in 1956, Naoto Fukasawa won more than 50 awards of design in his career, at his young age, he graduated from the Department of Product Design at Tama Art University in Japan in 1980 when he was 24. 1988 (32 years old) Naoto Fukasawa work for Seiko Epson Corporation in Japan, as a designer, in 1989, he left Japan to the United States, in San Francisco,



References: Bloomberg businessweek, (2014). worlds_most_influential_designers. [online] Available at: http://images.businessweek.com/ss/10/02/0201_worlds_most_influential_designers/11.htm [Accessed 9 Nov. 2014]. Bloomberg, L. (1998). STEVE JOBS: 'THERE 'S SANITY RETURNING '. Businessweek. [online] Available at: http://www.businessweek.com/1998/21/b3579165.htm [Accessed 8 Nov. 2014]. Fukasawa, N. (2007). Naoto Fukasawa. London: Phaidon, p.36. Indesignlive, (2014). NAOTO FUKASAWA: BLENDING IN. [online] Available at: http://www.indesignlive.hk/articles/people/naoto-fukasawa-blending-in [Accessed 8 Nov. 2014]. Indesignlive.hk, (2014). Fukasawa and Morrison in Conversation | INDESIGNLIVE HONG KONG. [online] Available at: http://www.indesignlive.hk/articles/fukasawa-and-morrison-in-conversation [Accessed 8 Nov. 2014]. International Herald Tribune, (2007). Naoto Fukasawa: Intuiting function from form. [online] Available at: http://www.nytimes.com/2007/06/08/style/08iht-design11.1.6062009.html?_r=0 [Accessed 9 Nov. 2014]. Norman, D. (2004). Emotional design. New York: Basic Books, p.3. Naoto Fukasawa: Design as second nature. (2014). [video] designindaba: http://www.designindaba.com/videos/interviews/naoto-fukasawa-design-second-nature. naoto fukasawa. (2014). [image] Available at: http://www.hsj123.com/Article/industry/200707/Article_20070717010640.html [Accessed 10 Nov. 2014]. Suri, J. (2005). Thoughtless acts?. San Francisco: Chronicle Books. Shaw, C. (2014). Designer Naoto Fukasawa 's object lesson on the beauty of function. South China Morning Post. Siza, A. and Santos, J. (1993). Alvaro Siza. Barcelona: Editorial Gustavo Gili.

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