A critical analysis of P&G’s Chinese competitiveness
This article analyses P&G, one of the largest fast moving consumer goods provider in China. The article firstly offers the achievements of the company as well as the brief history. There are also tough times for P&G in the development history and the strategies adopted by the company help P&G to get through these difficulties and give birth to today’s distinguished international company. The success of P&G’s international business cannot be isolated from the success of Chinese marketing. Therefore, the article makes analysis on P&G’s competitive operations in Chinese marketing with its success factors. Also, the completive positions of P&G, the CSR, corporate social responsibility of P&G is to investigate the situation of P&G with the usage of SWOT, Porter’s five forces model and strategic group analysis. As one of the international corporation, the cross-cultural management is another perspective to be studied with the usage of Hofstede frame.
Finally, the article summarizes the achievements of P&G and its experience in the enlargement of business. 1.0 Introduction
P&G is the short term for Procter & Gamble, one of the most distinguished international daily consumer goods companies. Since the establishment in 1937, P&G has experienced