A Comparative Analysis of Ulip of Bajaj Allianz Life Insurance Co. Ltd with Mutual Fund

Topics: Mutual fund, Investment, Insurance Pages: 53 (14970 words) Published: March 30, 2011
A Comparative Analysis of ULIP of Bajaj Allianz Life Insurance Co. Ltd with Mutual Fund


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1Executive Summary1




2Indian Insurance Industry 4

3Industry Profile11

Unit Linked Insurance Policy (ULIP)15

Mutual Fund22

4Data Interpretation and Analysis41

Findings and Suggestion71

Conclusion and Recommendations73




“A comparative Analysis of ULIP plans of Bajaj Allianz Life Insurance with mutual funds in Changanacherry Branch” an analysis to be done be by Rajeev Joseph, student(MBA) of Karunya University, Coimbatore.

Total Investment scenario is changing, in past people were not interested in investment because there were no good options available for investment. Now there are many options available for investment like life Insurance, Mutual fund, Equity market, Real estate, etc. Today people want more services and more return on their investment. So, most of the insurance companies are providing more value – added services with the basic insurance operation. Another option for investment available is Mutual Fund. Mutual Funds are providing good returns. So while investing people tend more to words mutual fund as they are providing more returns than Insurance also, with a good investment portfolio. Mutual fund companies are providing more liquidity. The project was taken to know about, what are the main aspects in Bajaj Allianz Life Insurance Company, and its USP (Unique Selling Preposition).Which gives it highest business and customers. Customers always prefer to invest in a good option and in a company which is market leader. After survey and analysis I came to know that most of the people go for ULIP insurance policies to cover the risk of life, and invest it in a good Portfolio but there is big portion of customers have taken the policies to save the taxes. And people are aware about the tax benefits they get for insurance policies. Therefore, while investing in any Investment option investor checks whether his money is safe or not, Mutual funds provides good returns but investments are directly exposed to risk. As in ULIP returns are related to stock market but they are having some insurance benefit and IRDA regulates the investment.

Many people are getting the tax benefits in ULIP. In Mutual Fund they have to invest their money in tax saving funds to get the tax benefit.


To make comparison of ULIP plans with Mutual funds in Bajaj Allianz Life Insurance Co. Ltd. and to Create awareness about Unit Linked Insurance Plan (ULIP) Benefits. The overall goal of this project was to create awareness about investments. The Above problem arises because every life insurance company has their products having different positive and negative aspects.

Life Insurance is booming sector in today’s economy. So the responsibilities of the insurance companies have been increased as compare to the past. Because in past people were taking insurance policies for protection tool only. In present scenario insurance sector is providing more services with the basic life insurance. Bajaj Allianz Life Insurance has number of products, which gives the right way to save the money and earn good profit by invested premium. Today people want more services and more return on their investment. So this insurance company is providing more value – added services with the basic insurance operation.

By doing this type of study in this Insurance sector and looking at the vast...

Bibliography: 1972 :
The General Insurance Business (Nationalization) Act, 1972 nationalized the general insurance business in India with effect from 1st January 1973
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