A classification

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1. Introduction

A classification of mobile business models and its applications

Worldwide wireless Internet users are expected to rise from the current 96 million (2001) to more than a billion in 2006 (ARC Group, 2001). In spite of the widespread use of mobile services, previous research on business model-based mobile business classification has hardly been found.
Similar to the research on Internet business, mobile business model classification needs to be researched in order to provide an overall framework and perspective of mobile business.
In this research, a mobile business classification scheme and an analysis framework are suggested based on both wireless service categorization schemes and research on an
Internet business model classification. For B2C models, analysis by each model is also suggested.

Choon Seong Leem
Hyung Sik Suh and
Dae Seong Kim
The authors
Choon Seong Leem is a Professor, Hyung Sik Suh is a
Research Fellow and PhD candidate and Dae Seong Kim is a Research Fellow, all at the School of Computer and
Industrial Engineering, Yonsei University, Seoul, Korea.
Keywords
Modelling, Classification schemes, Business analysis,
Republic of Korea

2. Previous research
2.1 Research on Internet business classification schemes
The Internet business model means a set of strategies for corporate establishment and management which includes a revenue model, high-level business processes, and alliance
(Leem, 2002). Internet business model has had various forms and current business models are changing or being merged as time goes on.
Table I shows the previous research on Internet business model classifications.

Abstract
Although there have been a lot of studies on mobile business, it is hard to find ones in which an integrated perspective of mobile business based on both customers' and companies' needs is suggested. This research develops a mobile business model classification scheme and applies it
to

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