A CASE STUDY - STRATEGY AT H&R BLOCK, INC.

Topics: Taxation in the United States, Tax, Financial services Pages: 36 (10158 words) Published: April 6, 2014
A Case Study
Running head: A CASE STUDY - STRATEGY AT H&R BLOCK, INC.

A Case Study - Strategy at H&R Block, Inc.
Capella University
OM 8012 Strategy

Dr. Perry Hahn
Dec 21, 2005

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A Case Study

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Abstract
This paper will include an analysis of the company from the four strategy perspectives provided in the project deliverable which are: Strategy as rational thought - strategic planning and decision-making, Strategy as revolution - what is referred to as disruptive innovation, Strategy as resource allocation and accumulation in the firm, and finally Strategy as technology leadership viewed as a unique competitive advantage.

This paper provides information about H&R Block in the areas identified in the project deliverables. Background information regarding the company is provided, along with the mission, vision, and an overview of management and the current structure. The strategy of the company as defined by the CEO, current management statements in the annual report and investor meetings and conferences is explained. An analysis of this strategy is then presented focusing on core strategic concepts such as five forces model and value chain analyses. This paper then provides a competitive analysis from both an external and internal perspective. External factors affecting this organization that are included involve an industry overview in each of the areas in which the company operates; tax preparation, mortgage services, financial services, business services, and software. In addition, foreign markets are explored for possible opportunities. Internal factors include a SWOT analysis as well as identifying the current business ethics and social responsibility paradigms exhibited by current management. Diversification strategies employed are identified as well as the current state of shareholder value.

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A final strategy analysis is provided with an overview of results and how the strategic plans of Block have been implemented and to what degree. Finally, future plans are explained and the information in this paper is summarized and final comments are added. H&R Block is a dynamic company with a history of providing excellent tax preparation services to over 16 million clients a year. Can this company branch out successfully into these other complimentary areas of mortgage, financial services, business services, and software and ensure they no longer depend upon one product but instead truly do become what they envision; To help our clients achieve their financial objectives by serving as their tax and financial partner.

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Table of Contents
Introduction ..................................................................................................................................... 5 Company Background.................................................................................................................. 5 Mission......................................................................................................................................... 6 Vision ........................................................................................................................................... 7 Management ................................................................................................................................ 7 Structure ...................................................................................................................................... 8 Strategy Defined............................................................................................................................ 10 Strategy Analyses .......................................................................................................................... 12 Value Chain ............................................................................................................................... 13 Five Forces Model...


References: Armstrong, J. Scott. (1982). The Value of Formal Planning for Strategic Decisions:
Review of Empirical Research
H&R Block, Inc. (2000-2005), Company Annual Reports and Analyses, Public
Information via www.hrblock.com and other investor sources.
H&R Block, Inc. (2003) CRM Consultants Report on CRM Needs to Achieve Financial
Services
Intuit, Inc. (2004). Annual Report 2003. Company released information regarding 2003.
Kaplan, Robert S. & Norton, David P. (1996) The Balanced Scorecard: Translating
Strategy into Action, Harvard Business School Press.
Lambert, Emily. (2004), H&R Blocked. Forbes; Vol. 173 Issue 6, p50-50, 1/2p, 2c Mar
29, 2004.
National Consumer Law Center Consumer Federation of America. (2003), The High
Cost of Quick Tax Money: Tax Preparation, ‘Instant Refund’ Loans, and Check
New York Stock Exchange (NYSE). (2005). Investor report on H&R Block. Purchased
on 12/20/2005.
Porter, M.E. (1985). Competitive Advantage: Creating and Sustaining Superior
Performance
Scott, W. R. (2003). Organizations: Rational, Natural, and Open Systems (5th ed.). Upper
Saddle River: Prentice Hall.
Thompson, A.A., Strickland A.J., Gamble J.E. (2005). Crafting and Executing Strategy,
the Quest for Competitive Advantage: Concepts and Cases
United States Government. (1997). U.S. Economic Census aggregate reports and
conclusions, US Printing Office, 1999 pub.
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