A Case Study on: Toyota Revs Up U.S. Sales

Topics: Toyota, Honda, Nissan Motors Pages: 3 (744 words) Published: September 14, 2013
A Case Study on-

TOYOTA REVS UP U.S. SALES

SUBMITTED TODr. A.K.M. MONIRUZZAMAN
PROFESSOR DEPARTMENT OF MANAGEMENT STUDIES FACULTY OF BUSINESS ADMINISTRATION JAGANNATH UNIVERSITY

SUBMITTED BYMD. MARUF-UL-ARIF
Roll: M 130202549 MBA (EVENING) SESSION: SUMMER 2013 DEPARTMENT OF MANAGEMENT STUDIES

SUBMIT DATE06-09-2013

FACULTY OF BUSINESS ADMINISTRATION JAGANNATH UNIVERSITY

Summary

Since 1903, Chevrolet or Ford has been the best-selling car brand in the United States until 2002. Between two competitors, Ford is the first position in the market that year Toyota motor corporation of Japan sold cars nearest to the two competitors and Toyota will pass Ford in the very near future as because for the effectiveness of its long-term planning, modest goal and Toyota developed Strategy that modest growth in Japan, Europe and North America that was biggest opportunities in Southeast Asia but unfortunately economics level of Southeast Asia has slowed. The Japanese market is becoming more competitive for Toyota and the firm is losing sales to Honda & Nissan. For recovering this situation, Toyota’s manger intend to exploit opportunity fully and Toyota sales more vehicles in the states than in Japan. Than the firm uses corporate level strategy to focus on U.S market this strategy leads the firm into top place in the America market.

“WE Must Americanize.” - Fujio Cho Toyota Motor Corporation

Q.1. List the threats and opportunities that Toyota is facing in its environment. Then list the strength and weakness of Toyota? Answer: Basis on the Toyota’s business environment, Toyota facing some several threats and opportunities. These are point out in the below: Threats: 1.The economies level of Southeast Asian countries has slowed. 2. The Japanese market is getting more competitive for Toyota. 3. Toyota is losing sales to Honda and Nissan. 4. Initially Ford and Chevrolet has been best-selling car brand in the U.S market.

Opportunities: 1. Exploiting of...
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