An Analysis of Strategic Management of Thai Automotive Industry: a case study of Toyota Motor Thailand Company Limited
The intent of this report is to analyse the strategic management of Thai automotive industry, focus on a case study of Toyota Motor Thailand Company Limited. The relevant data and information are selected, evaluated and analysed. The results clearly suggest that this industry is very attractive to investors. The firm should compete with offensive strategies. With strong strategic capabilities and opportunities in the industry, the firm has ability to compete in exist markets and also can expand to the new markets in the near future. The firm is now the leader among other principle players, such as Isuzu, Honda, and Nissan. Therefore, it can be said that Toyota Motor Thailand will be the winner in Thai automotive industry in the future. Furthermore, its dominance is likely sustainable, because it has ability to manipulate the industry the way it want, such as the environmentally friendly and fuel-efficient vehicles. However, if see in the 3 scenarios it can be concluded that Optimistic scenario, supports from government and other environmental factors may lead to the higher growth rate in the future. Because the firm has higher strategic capabilities, it will still be the winner in the future. Likely scenario, the market growth is unpredictable because the environmental factors are uncertain. The market growth may steady at the same level. All principle players will maintain their status, so, the firm will still play as the leader. Pessimistic scenario, there will be a very high competitive industry. Principle players could improve their strategic capabilities to compete in the market. The firm may lose the leader position in the future.
Table of Contents
Table of Contents
Market segments and strategic customers
Industry growth rates
The number of sales
PESTEL analysis of the industry
Key drivers for change
Political and economic factors
Technological development factor
Firm’s resources and competences
Five forces analysis of the firm
The threat of entry
The threat of substitutes
The power of buyers
The power of suppliers
Firm’s Strategic Alliances and supply chain management
Firm’s particular financial strategies
Automotive industry is viewed by most developing countries as a major factor for their goal of industrialization. Thailand is among those countries whose domestic auto-assembly has been supported and encouraged .
Toyota Motor Thailand Company Limited has started its business since 1962. It is the core company of the global Toyota organizations. It is recognized as the leader in Thai automotive industry .
This report presents an analysis of strategic management of Thai automotive industry, focus on a case study of Toyota Motor Thailand Company Limited. Thus, Thai automotive industry is defined as the group of companies in Thailand that designs, develops, manufactures, markets, and sells motor vehicles (exclude motorcycle), and does not include industries dedicated to automobiles after delivery to the customer. Hint: “industry” refers to Thai automotive industry and “firm” refers to Toyota Motor Thailand Company Limited.
The strategic groups of Thai automotive industry may be created as...
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