A Case Study of Dell Supply Chain Management
------------------------------------------------- ------------------------------------------------- A Case study of Dell supply chain management Liu Xingrui 920514-7482 tml10xlu@student.hig.se Xiao Ziye 920801-6619 tml10zxo@student.hig.se Peng Yunyi 930204-9128 tml10ypg@student.hig.se Liu Siqi 921026-9628 tml10slu@student.hig.se
Date
Summary
Dell’s supply chain is typical paragon among the computer manufacturing industry. The advantage of supply chain lead to a rather strong marketing performance for dell than it ever had been. This paper takes an overview of Dell’s supply chain and strategies used in supply development. Generally, three sections are involved in the analyses which are build-to-customer strategy, direct sale model and IT system. Build-to-customer strategy’s purpose is to give quick responsiveness from supplier to end of users to apply the customer diversification demands. Meanwhile combine with stronger IT system, information is highly sharing without enormous unnecessary intermediaries. Under the great execution of direct to sale model, JIT standard inventory control is obtained and supply efficiency is approved to handle the delivery time limit set Dell. SWOT analyze as the power tool to distinguish a company current situation. The result distinctively shows that despite the advantage of cost, there are still many opportunities as untapped market for Dell to exploit. But no matter how unpredictable the future would be. Right now the consequence is obviously that Dell’s supply chain is very successful and providing both efficiency and flexibility for customers.
Content 1. Background/Introduction 4 2. Methodology 4 3. Theoretical framework 4
4.1 direct sale model 4
4.2 build-to-customer strategy 5
4.3 IT-system 7
4.4 Integrated approaches 8 4. Results/ Finding 9 5. Analysis/ Discussion 10 6. Conclusion 12 7. Reference list13
1. Introduction/Background Dell was founded in 1984 by
Date
Summary
Dell’s supply chain is typical paragon among the computer manufacturing industry. The advantage of supply chain lead to a rather strong marketing performance for dell than it ever had been. This paper takes an overview of Dell’s supply chain and strategies used in supply development. Generally, three sections are involved in the analyses which are build-to-customer strategy, direct sale model and IT system. Build-to-customer strategy’s purpose is to give quick responsiveness from supplier to end of users to apply the customer diversification demands. Meanwhile combine with stronger IT system, information is highly sharing without enormous unnecessary intermediaries. Under the great execution of direct to sale model, JIT standard inventory control is obtained and supply efficiency is approved to handle the delivery time limit set Dell. SWOT analyze as the power tool to distinguish a company current situation. The result distinctively shows that despite the advantage of cost, there are still many opportunities as untapped market for Dell to exploit. But no matter how unpredictable the future would be. Right now the consequence is obviously that Dell’s supply chain is very successful and providing both efficiency and flexibility for customers.
Content 1. Background/Introduction 4 2. Methodology 4 3. Theoretical framework 4
4.1 direct sale model 4
4.2 build-to-customer strategy 5
4.3 IT-system 7
4.4 Integrated approaches 8 4. Results/ Finding 9 5. Analysis/ Discussion 10 6. Conclusion 12 7. Reference list13
1. Introduction/Background Dell was founded in 1984 by