A Case Study of Basic Considerations and Formations : Google

Topics: Google, Venture capital, Initial public offering Pages: 4 (965 words) Published: February 28, 2011
Partnership and corporation Accounting
A CASE STUDY OF BASIC CONSIDERATIONS AND FORMATIONS : GOOGLE Google Inc. is an American multinational public corporation invested in search, cloud, and advertising technologies. Google hosts and develops a number of Internet-based services and products, and generates profit primarily from advertising through its AdWords program. Larry Page and Sergey Brin (PIcture)

"Together, the pair authored what is widely considered their seminal contribution, a paper entitled "The Anatomy of a Large-Scale Hypertextual Web Search Engine." Combining their ideas, they "crammed their dormitory room with cheap computers" and tested their new search engine designs on the web. They even solicited funds from faculty members, family and friends enough to buy some servers and rent that famous garage in Menlo Park. Their project grew quickly enough "to cause problems for Stanford's computing infrastructure." The first iteration of Google production servers was built with inexpensive hardware and was designed to be very fault-tolerant (Picture) They called this new technology PageRank, where a website's relevance was determined by the number of pages, and the importance of those pages, that linked back to the original site. (Picture) Page and Brin originally nicknamed their new search engine "BackRub", because the system checked backlinks to estimate the importance of a site. (Picture) Eventually, they changed the name to Google, originating from a misspelling of the word "googol", the number one followed by one hundred zeros, which was picked to signify that the search engine wants to provide large quantities of information for people. Originally, Google ran under the Stanford University website, with the domain google.stanford.edu. The first funding for Google was an August 1998 contribution of US$100,000 from Andy Bechtolsheim, co-founder of Sun Microsystems, given before Google was even incorporated. The domain name for...
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