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A Case Study About Google

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A Case Study About Google
MAJAN COLLEGE (UNIVERSITY COLLEGE)
FACULTY OF BUSINESS MANAGEMENT
STUDENT ASSIGNMENT COVER SHEET
Module Name:
FOUNDATION TO BUSINESS STRATEGY
Module Code:
(BC12-2)
Assessment No. :
01
Assessment Type :
ASSIGNMENT - PAIR
STUDENT MCUC NUMBER:
Please note that a grade will only be given to those whose student number is noted on this form. Please ensure that the student numbers from all group members are recorded accurately.
2012265 – Fahad Sultan
2013293 – Sarah Al Muhruqi
Submission Date: (week)
November 29, 2013 – December 05, 2013
MODULE TUTOR:
Dr. Venkoba, Ms Sumithra
DECLARATION
The work contained in this assignment is my own and that all materials and sources used have been acknowledged.
I/We have not copied or colluded in part or in whole, or otherwise plagiarised the work of other students.
This assignment has not been submitted for previous assessment in any other subject or to a substantial extent has been accepted for the award of any other unit, module, degree or diploma of a university or any other institute, except where due acknowledgement is made in the text.
I/We confirm that I/we have read, understood and followed the guidelines for assignment submission and presentation provided by the lecturer.
I/We understand that this assignment may be retained on the database and used to make comparisons with other assignments in future.
I/We have made a copy of my assignment
This work may be photocopied and/or communicated for the purpose of identifying plagiarism.
I/We give permission for a copy of this marked assignment to be retained by the faculty of Business Management for the purpose of course reviews by external examiners and to be used as a resource by Majan College.
I/We understand that unauthorized late submission without a valid written extension will be marked as per the college policy mentioned in the students handbook page 18 section 18.5.

Introduction

Google was founded in 1995 by Larry Page and Sergey Brin and it was the first



References: BBC News. 2006. Google censors itself for China. [ONLINE] Available at: http://news.bbc.co.uk/2/hi/technology/4645596.stm. [Accessed 29 November 13] Google Inc Matt Krantz. 2013. Investing: Who wins, loses with higher rates. [ONLINE] Available at: http://www.usatoday.com/story/money/personalfinance/2013/06/15/higher-interest-rates-stocks-invest/2400513/. [Accessed 02 December 13]. Niu, Z. et al, 2012. Google Inc. Krause Fund Research, [Online]. 1/1, 1-10. Available at: http://tippie.uiowa.edu/krause/spring2012/goog_sp12.pdf [Accessed 02 December 2013]. Techwyse, (2013), Search Engine Market Share July 2013 [ONLINE]. Available at: http://www.techwyse.com/blog/wp-content/uploads/2013/08/SEMS-pie-Juily.png [Accessed 03 December 13]. Ovidijus Jurevicius. 2013. SWOT analysis of Google. [ONLINE] Available at: http://www.strategicmanagementinsight.com/swot-analyses/google-swot-analysis.html. [Accessed 28 November 13]. SquareSpace, (2007), Google Revenue Growth [ONLINE]. Available at: http://static.squarespace.com/static/4f35ce92cb1268ecfa7f8e07/t/4f9eb00de4b006f3923a4e25/1335799822004/google_revenue_growth.jpg?format=750w [Accessed 03 December 13].

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