Subject: INTRODUCTORY BUSINESS STUDIES Submission date: Monday 2nd December 2013, 11.59pm
Recommended length: 1350 – 1650 words, with 1.5 line spacing.
Your assignment should be submitted online via the BLE on the above date. Your NAME and ID NUMBER, TERM and YEAR, and the SUBJECT should be written clearly on the cover sheet. You should also put a word count (not including your bibliography) on the cover page.
(NOTE: Assignments above 1650 words will incur a penalty - please check your student handbook for details.)
Make sure you keep a copy of your work for yourself.
Please write a short report on the strategy and organization of a business.
Choose a British based business and perform a detailed analysis of the strategic position of the organisation within its business environment. Emphasis should be placed on the final sections of the short report, where you draw on your analysis of the business and its environment to make an argument to justify recommendations on the future strategic direction of the business. In supporting your recommendations you should make full use of the frameworks discussed in the lectures. Please use whatever publicly available resources you can access, for example information provided by the corporate website, media reports and relevant academic sources.
We recommend that you use the following structure, with indicative weighting in number of words:
1. The vision and mission of the business (100)
2. The formal organisation of the business (100)
3. The environment in which the business is operating (400) 4. Organisational structures, processes and systems (400) 5. The strategic fit between the organization and environment (500) 6. Recommended future strategic direction (150)
Theories & frameworks can be effectively applied in sections 3, 4 & 5 in the above...
Bibliography: Hannagan, T., 2004, Management: Concepts & Practices, London: FT Prentice Hall.
Johnson, G. & Scholes, K., 2009, Exploring Corporate Strategy, London: FT Prentice Hall. (Various editions)
Porter, M., 1985, Competitive Advantage, New York: MacMillan/ Free Press.
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