A Business Report for Mcdonald’s

Topics: Hamburger, Fast food, Fast food restaurant, Marketing, Management, Burger King / Pages: 4 (877 words) / Published: Dec 25th, 2011
A business report for McDonald’s

Written by:

Introduction…………………………………..by Shadow Z09165640

Body Strengths...…………………………………by David Z09165626 Weakness...…………………………………by Jack Z09165638 Opportunities...……………………………..by Tom Z09165639 Threats...……………………………………by Shadow Z09165640

Summary...……………………………………by Shadow Z09165640

Date of report: 08/4/2011

Introduction McDonald’s was founded in 1955. It is famous for its fast food all over the world. We can see “M” all over the world. It has about thirty thousand sub branches in the world. It attracts so many people love it. Its advertisement “I’m Lovin’ it” is popular all over the world. Shadow, Tom, Jack and David will use the SWOT analysis to find out its strength, weakness, opportunity and threat .We believe that the analysis will help McDonald’s develop faster and to be more powerful.
Strength
Expansion in low cost

McDonald’s has a privilege to franchise, McDonald’s uses this franchise to carry out large-scale low-cost expend. With the help of low-cost expend, McDonald’s can gain reasonable profit, and don’t refer to the high capital risk. McDonald’s has settled up about thirty thousand franchise stores. These stores have a deep understand in their area, so they can find business opportunity more easily.
The brand purpose is good.

McDonald’s applies itself to build its good brand image and gain success. Many investors don’t have so much experience in the market. Faced with an increasingly competitive market, they all in the dry tree, they all want to invest a good outstanding achievement and have a big strength’s franchise. Recur to its good brand image, excellent management mode and others support system, the investors can risk reduction. So McDonald’s is their right choice. McDonald’s has a good brand purpose; this will attract a number of investors, then McDonald’s will have huge goodness.
Weakness

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