A Business Plan of Selling Accessories

Topics: Marketing, Price, Sales Pages: 6 (629 words) Published: June 13, 2013
13/06/2013

Mission
1

Colourful studying expreience Pretty and lovely stationeries and accessories A fair return on finance Fashion atmosphere

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3

4

2

Objectives
1

Recover the cost and gain 30% profits in total Premier source of fashion office supplies and accessories around the university

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3

完成情况 in a lower price Offer the pretty and lovely products

4

Take fresh and interesting to student learning life through our fabulous stationeries

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Guide student doing things for Children Charity
3

单击此处编辑母版标题样式 The Product and Service •  单击此处编辑母版文本样式
–  第二级
•  第三级
–  第四级 »  第五级 Offices supplies: -Pens and pencils -Notebooks -Erasers -Pencil Bags and cases - Post notes Accessories: - Digital USB Memeroy Key - Key chains - Little Pendants - Cards - Phone cases

13/06/2013

单击此处编辑母版标题样式 Process
•  单击此处编辑母版文本样式
–  •  Our product-office 第二级
•  第三级
China supplies&accessories from •  Do financial plan in advance –  第四级 •  Advertising activities one week before the selling day »  第五级 (3 poster&300 leaflets) Ø  one poster in Dehavilland Campus Ø  one poster in College Lane Ø  the last one will be shown on selling day Ø  300 leaflets delivered one week before the selling day 13/06/2013

单击此处编辑母版标题样式 Process
•  单击此处编辑母版文本样式
–  第二级 •  Promotion
•  Selling in Dehaviland Campus

•  plan small games to attract people Ø  第三级 –  第四级 Ø  some discount
Ø  final »  第五级 sale

•  Summarize the sales result that night

13/06/2013

Marketing
1

Marketing overview Marketing outline Promotion details

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Market Overview

The target market is the De Havilland Campus of the University of Hertfordshire, according to statistics, UH students are more than 23,000, respectively from 85 different countries. The range of age is 17 to 30.

未来展望

8

Marketing Outline
1 2 3

Our products are high-quality accessories. The price is 20% lower than other sellers’ in the UK. Our promotions include buying more can get gifts and getting a gift through the interactive games.

未来展望

4

The selling place is in the hall of the De Havilland Campus

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Promotion Details
1 2

Design the sales advertisements. Through social networking sites such as Facebook to do advertising promotion. Sales desk will be decorated with active elements and colors. Buy three get one free or get a Chinese traditional lucky gift. Design promotional games to attract customers.

3 4

未来展望

10

Finance Plan
1

Finance Objectives Financial Analyze

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11

Finance Objectives
1

To earn 30% profit of total sales To increase sales on the basis of lower price than the average price in UK

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To sale 80% of total production

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Financial Analyze
Cost Analyze
Item Name Post-it Notes Eraser Pen Notebook USB Flash Disk Phone Case Phone Chain Pendnt Card Quantity 10 10 60 30 5 20 20 10 25 0.72 0.48 0.96 1.68 4.80 5.76 2.88 2.40 1.68 Cost Sales Price 1.20 0.80 1.60 2.80 8.00 9.60 4.80 4.00 2.80 In: Pound Average Price in UK 1.50 1.00 2.00 3.50

未来展望
10.00 12.00 6.00 5.00 3.50

The sales price is 80% of the average pice in UK market. The Cost is 60% of the sales price. 13

Financial Analyze
Cash Flow Forecast
Sales Cost of Good Sold: Gross Margin: Transportation Expenses: Administration Expenses: Other Expenses: Net Income: 306.24 510.40

In:Pound

未来展望
60.00 20.00 20.00 104.16

204.16

The sales is estimated as 80% of total production.

14

Risk Assessment
Ø Quality :
eg: damage during the import process the products do not match images

Ø Cost
eg. Import overseas high delivery fee

Ø Sale
eg. activies cannot increase customers buying power
15

Thanks for listening and please pay attention to the children!

感谢 聆听!

16...
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