Colourful studying expreience Pretty and lovely stationeries and accessories A fair return on finance Fashion atmosphere
Recover the cost and gain 30% profits in total Premier source of fashion office supplies and accessories around the university
完成情况 in a lower price Offer the pretty and lovely products
Take fresh and interesting to student learning life through our fabulous stationeries
Guide student doing things for Children Charity
单击此处编辑母版标题样式 The Product and Service • 单击此处编辑母版文本样式
– 第四级 » 第五级 Offices supplies: -Pens and pencils -Notebooks -Erasers -Pencil Bags and cases - Post notes Accessories: - Digital USB Memeroy Key - Key chains - Little Pendants - Cards - Phone cases
– • Our product-office 第二级
China supplies&accessories from • Do financial plan in advance – 第四级 • Advertising activities one week before the selling day » 第五级 (3 poster&300 leaflets) Ø one poster in Dehavilland Campus Ø one poster in College Lane Ø the last one will be shown on selling day Ø 300 leaflets delivered one week before the selling day 13/06/2013
– 第二级 • Promotion
• Selling in Dehaviland Campus
• plan small games to attract people Ø 第三级 – 第四级 Ø some discount
Ø final » 第五级 sale
• Summarize the sales result that night
Marketing overview Marketing outline Promotion details
The target market is the De Havilland Campus of the University of Hertfordshire, according to statistics, UH students are more than 23,000, respectively from 85 different countries. The range of age is 17 to 30.
1 2 3
Our products are high-quality accessories. The price is 20% lower than other sellers’ in the UK. Our promotions include buying more can get gifts and getting a gift through the interactive games.
The selling place is in the hall of the De Havilland Campus
Design the sales advertisements. Through social networking sites such as Facebook to do advertising promotion. Sales desk will be decorated with active elements and colors. Buy three get one free or get a Chinese traditional lucky gift. Design promotional games to attract customers.
Finance Objectives Financial Analyze
To earn 30% profit of total sales To increase sales on the basis of lower price than the average price in UK
To sale 80% of total production
Item Name Post-it Notes Eraser Pen Notebook USB Flash Disk Phone Case Phone Chain Pendnt Card Quantity 10 10 60 30 5 20 20 10 25 0.72 0.48 0.96 1.68 4.80 5.76 2.88 2.40 1.68 Cost Sales Price 1.20 0.80 1.60 2.80 8.00 9.60 4.80 4.00 2.80 In: Pound Average Price in UK 1.50 1.00 2.00 3.50
10.00 12.00 6.00 5.00 3.50
The sales price is 80% of the average pice in UK market. The Cost is 60% of the sales price. 13
Cash Flow Forecast
Sales Cost of Good Sold: Gross Margin: Transportation Expenses: Administration Expenses: Other Expenses: Net Income: 306.24 510.40
60.00 20.00 20.00 104.16
The sales is estimated as 80% of total production.
Ø Quality :
eg: damage during the import process the products do not match images
eg. Import overseas high delivery fee
eg. activies cannot increase customers buying power
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